Sales Dialer

Sales Dialer Software: Add Velocity to your Sales Process

Still making every cold call manually? Want to ramp up to more than 100 cold calls in a day with a powerful sales dialer?

Well, we know how difficult it gets to meet sales quotas, when you’ve got to deal with the mess of finding lead numbers, then dialing them manually, and ending up on a dial tone. The worse is – getting hung upon! 

Research by McKinsey shows that the sales teams using automation tools see a 5X higher chance of quota attainment versus teams without automation. Leveraging this insight, we’ve created Sales Dialer software to help automate the monotony of dialing numbers manually. 

What is a Sales Dialer?

Sales Dialer is an outbound phone dialer system that allows you to upload contact details or lead lists via excel or through your CRM and create automated call campaigns to eliminate manual dialing effort.  Sales dialer provides a number of functionalities which include campaign creation, campaign analytics, answering machine detection, the best time to call, schedule call back, team creation, and much more.

How do modern sales phone dialers work?

Modern sales dialers are virtual calling platforms that work on any laptop or mobile device. The applications are cloud-based hence the only hardware that you need is a pair of headphones. And you are all set to make and receive calls from anywhere with an internet connection.

Once logged in through the web or a cloud calling application like JustCall, agents can easily access the customer’s buying information and progress in the sales funnel directly from the CRM and make calls to sets of customers faster and more efficiently. 

Sales dialers make VoIP calls to all the selected customers in one go or one by one as per the designed algorithm. VoIP outbound calls are also made to customers getting added in real-time.

While on calls, the agent has access to call scripts, can take calls notes, give disposition codes as well so that future callers have a context of how to take the campaign forward.   

What are the types of Sales Dialers available with JustCall?

1. Auto Dialer 

Auto dialer is an automatic phone dialer, as the name suggests. It is suitable for campaigns that focus on reaching a small but high-value group of leads. Contacts in Autodialer are dialed one after the other while connecting each call to the agent only after the previous call ends. Therefore, call abandonment is lowest in Auto dialer. Auto dialer campaigns are assigned to one agent at a time.

When to use? 

  • To reach a smaller set of leads and engage with all of them.

Benefits:

  • Higher call quality
  • Low call abandonment rates

Which teams benefit the most from Auto Dialer?

  • Auto dialers are designed for companies who are interested in making a smaller volume of calls to a high-quality lead list.
  • A B2B business or SaaS company sales team would benefit from using an Auto dialer

2. Predictive Dialer

Best suitable for high-volume campaigns that need to be handled by a sales team. This dialer dials a few sets of contacts simultaneously and connects the answered call to the available agent. Hence, it reduces the agent idle time between subsequent calls, ensuring maximum productivity. While the call abandonment rate in these campaigns is expected to be high, sales teams can leave automated voice messages to the contacts that do not get connected. Predictive dialers help to reduce agent ‘idle time’ from around 30% to a mere 5%, so they have a big impact on productivity.

When to use? 

  • To reach a large set of leads, mass pitch products. 

Benefits:

  • Wide customer reach
    Lower agent idle time 

Which teams benefit the most from Predictive Dialer?

A predictive dialer is suited for companies making a relatively high volume of outbound calls (so that prediction errors are manageable losses) where every call is usually attended by a live agent. If your business has an essentially limitless lead list to dial from (like many telemarketing companies), then a predictive dialer is right for you. 

3. Dynamic Dialer

Best suitable for sales teams who aim to run campaigns that use active contact lists within their CRMs. Users who wish to make outbound calls to freshly captured leads benefit the most using Dynamic Dialer campaigns. Here, the effort of creating or uploading contacts every time is reduced through real-time sync between Dynamic Dialer and CRM. Newly added contacts are added to the campaign and connected to the available agent.

When to use? 

  • To reach time-critical leads who filled up a query on the website. 

Benefits:

  • Connect in real-time
  • Low call abandonment rates

Which teams benefit the most from Dynamic Dialer?

Newly added leads are prioritized in the dialing list and called, thus increasing the possibility of conversions for the sales teams. This is essential for businesses that get their leads largely from their business websites such as a SaaS product or Agency. 

Auto Dialer  vs Predictive Dialer vs Dynamic Dialer

 

Key Aspects to Consider : 

  Auto Dialing Predictive Dialing Dynamic Dialing
Call connect ratio Call connect ratio > 30% – 60% Call connect ratio <=30% Call connect ratio > 30% – 60%
Abandonment rate <=1%  4% – 8% <=1%
Campaign Team 1 call per agent at a time Multiple calls per team 1 call per agent in the team

Consider the Above Aspects while Choosing you Sales Dialer Software

Benefits of using Sales Dialer Software

1. Eliminates manual efforts and errors

Sales Dialers drastically reduce common human errors that happen when dialing manually. You or your team members may misdial, call up the same person twice, overlook a number that was supposed to be contacted, or punch in the wrong number from your spreadsheet. These make calling processes more lengthy and tiresome. But with an automated system called Sales Dialer, you remove the error from the equation.

2. Connect with 2X prospects in the same time frame

Sales Dialers automatically dial and connect the contacts. This means your sales reps need not waste time scrolling down the contact list, manual dialing, and waiting for their recipients to answer the calls.

3. Boosts conversion rate per rep

Sales dialer has a feature that provides you with local numbers that reflect on the recipients’ caller IDs. This improves the chances of answered calls. The more your calls are received, the more chances you have in cracking meaningful conversations and increasing your sales.

4. Minimizes idle time, boosts talk time

Since calls are made in a consecutive manner, agents do not waste any time waiting for the call to connect or hearing a busy tone. The automated dialing mode increases agent talk time from 10-15 minutes per hour to 45-50 minutes. 

5. Improved rep productivity

Save up to 12 hours a week by cutting down manual tasks like searching for contacts, sorting them, dialing manually, and taking down notes. 

How to Optimize the Sales Cycle with Sales Dialers? 

JustCall’s Sales Dialer saves time by enabling sales reps to call directly from the CRM of your choice. Rather than scrambling to find up-to-date information on a customer, your team can make their calls directly from the contact record on your CRM. They’ll see any existing deals, ongoing conversations, support tickets, or other information that they could use to optimize the sales process.

Which Sales Dialer is Best Suited for Your Business?

Using an efficient Sales Dialer means your team can spend more time on the important part—converting leads. So, let’s take a look at which Sales Dialer boosts can help your business use case?

Banking – credit card sales – Predictive Dialer

Baking companies often rely on bulk calling to make sales such as credit card sales. Sales agents dial thousands of contacts to make sales to their leads. Predictive dialer is most effective in such a use case, where the agents are reaching out to their leads for the first time to know if they are interested in making the purchase.

Education – Course counseling and sale – Dynamic Dialer

Ed-tech industry often garners huge interest from leads where leads reach out to the companies by filling out their details and queries. Such companies make sure they capture the details and reach out to their warm leads to make sure they understand the requirements and pitch the right offering. Dynamic dialer is most suitable in this case, where sales teams want to capture the newly added leads in real-time and dial those contacts.

Tech – Reaching inbound leads – Autodialer

A number of B2B tech-based businesses rely on inbound sales and gather their lead contact lists based on inbound queries. It’s crucial for account executives in these companies to spend adequate time with these leads to understand their requirements. Hence, when the leads are high in quality and low in volume, Autodialer is the most suitable dialer.

However, apart from the above-mentioned industries, Autodialer software can help people in these industries, too:

  • Healthcare
  • Retail
  • Technology
  • Real estate
  • Home services

Try Sales Dialer by JustCall

If you’re looking for a Sales Dialer, try JustCall. We offer three different types of dialers: Auto Dialer, Predictive Dialer, and Dynamic Dialer.

Built keeping in mind the distinct needs of sales teams of different sizes, our Sales Dialer comes packed with modern features that enable reps’ productivity, performance, and excellence. 

You can also download the Android and iOS mobile apps of our Sales Dialer, empowering your sales reps with higher flexibility and mobility. Sign up now for JustCall and give Sales Dialer a try. (Spoiler: You’ll love it!)

FAQs

What is a dialer in sales?

A dialer in sales is a software or system that automates the process of making phone calls to potential customers.

Sales dialers can be used to reach a large number of people quickly and efficiently, and they can be programmed to follow a specific script or set of instructions when making calls.

Some dialers also have features like lead scoring, predictive dialing, and call tracking, which can help sales teams to better target their efforts and track the success of their outreach efforts.

Sales dialer software can be an important tool for teams looking to increase productivity and improve their success rates.

How does a sales dialer work?

A sales dialer works by automating the process of making phone calls to potential customers. It can be programmed to call a list of phone numbers in sequence, and to follow a specific script or set of instructions when making each call.

Sales dialers can work in a few different ways, depending on the specific type of dialer being used. Some dialers operate in a predictive mode, where the dialer predicts when an agent will be available to take a call and only dials a number when an agent is ready. Other dialers operate in a preview mode, where the dialer shows the agent the next phone number to be called and allows the agent to decide whether to make the call or skip it.

Sales dialer software can also be configured with various features and settings to help improve the efficiency and effectiveness of the sales process.

How do I enable sales dialer?

Here are the steps you can follow to enable a sales dialer:

  • Determine your needs: The first step in enabling a sales dialer is to determine your specific needs and goals. Consider factors like your budget, the size of your sales team, and the types of calls you need to make. This will help you to choose the right dialer for your business.

  • Research and compare dialers: Once you have a good understanding of your needs, you can start researching and comparing different dialers. Look for dialers that offer the features and functionality you need, and that fit within your budget.

  • Purchase and set up the dialer: After you have chosen a dialer, you will need to purchase it and set it up. This may involve installing software or integrating the dialer with your existing phone system.

  • Train your team: Once the dialer is set up, you will need to train your team on how to use it effectively. This may include training on the dialer’s features and functionality, as well as on best practices for making sales calls.

  • Start using the dialer: Once your team is trained and the dialer is set up, you can start using it to make calls to potential customers. Be sure to monitor and track the success of your outreach efforts so you can adjust your approach as needed.
What are the different types of dialers

There are three types of dialers: Auto Dialer, Predictive Dialer & Dynamic Dialer. JustCall offers all three types of dialers for sales teams.

What is the difference between a phone system and a dialer?

A phone system is a communication system that enables users to make and receive phone calls. It can include hardware and software components that allow users to connect to the public switched telephone network (PSTN) or other communication networks. A phone system can be used for a variety of purposes, including making and receiving calls, transferring calls, conferencing, voicemail, and more.

A dialer, on the other hand, is a software or system that automates the process of making phone calls to potential customers. Dialers can be used to reach a large number of people quickly and efficiently. They can be a key solution for sales teams looking to increase productivity and improve their success rates.

What are the advantages of a sales dialer?

There are several advantages of using a sales dialer, including:

  • Increased productivity: Dialers can help sales teams to make more calls in a shorter amount of time, which can increase productivity and help teams to reach more potential customers.

  • Improved efficiency: Dialers can be programmed to follow a specific script or set of instructions when making calls, which can help to streamline the sales process and improve efficiency.

  • Better targeting: Some dialers have features like lead scoring and call tracking, which can help sales teams to better target their efforts and focus on the most promising leads.

  • Enhanced communication: Dialers can also include features like call recording and transcriptions, which can help teams to review and analyze their sales calls for training and improvement purposes.

  • Cost savings: Dialers can help to reduce the cost of sales calls by automating the dialing process and eliminating the need for manual dialing. This can help to save time and reduce the cost of labor.

Which is the best sales dialer software?

The “best” depends on various factors – and it varies from one business owner to another. When choosing a dialer, it’s important to carefully consider your specific needs and goals, and to research and compare different dialers to find the one that best meets your needs.

You may also want to consider factors such as the dialer’s price, features and functionality, customer support, and integration with other tools and systems.

How much does a dialer cost?

The cost of a dialer can vary widely, depending on the specific features and functionality included. Some dialers may be available for free or at a low cost, while others can be quite expensive.

In general, you can expect to pay anywhere from a few hundred dollars to several thousand dollars for a dialer annually, depending on your needs and budget. It’s important to carefully consider your specific needs and goals before choosing a dialer, and to shop around to find the best price and value.

 

With a foundational role at Saas Labs, Anand has been a key player in establishing the Product Management function and spearheading the launch of our Conversation Intelligence solution. His expertise in AI innovation guides both the strategic direction of the products and a team committed to excellence.

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