Accountability Chief Customer Officer Customer advocacy Sales 
Beyond Philosophy
MAY 31, 2016
Gwinner of Kansas State University—have found that employee behavior and advocacy—regardless of the employee’s level of satisfaction—have a direct and profound relationship to the behavior of customers, and also to corporate sales and profitability.
ChurnZero
JANUARY 10, 2020
While our 2020 Customer Success leaders watchlist below includes long-time Customer Success champions, we’re excited to see several prominent SaaS companies welcome their first-ever Chief Customer Officer to their C-suite roster—a promising sign for the unlimited potential of a career in Customer Success. .
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CustomerSuccessBox
DECEMBER 13, 2021
Jay Nathan is the Chief Customer Officer at Higher Logic. In 2020, he co-founded Gain Grow Retain, a community for customer success leaders. Here, he talks about the best practices in Customer Onboarding. It is aimed at creating an ever-growing knowledge base to help customers scale up faster. .”
Mindtouch
APRIL 23, 2018
Aligning departments around your distinct customer verticals creates a holistic approach to optimizing their success. Optimizing your customers’ success drives not only adoption, but advocacy. Customer advocacy creates expansion within existing accounts while accelerating your net new sales pipeline.
ChurnZero
MAY 20, 2021
Activities: Customer segmentation, defined CSM engagement models, defined customer journey maps, alignment between Sales and Customer Success. Key Focus Areas: Get your foundation in order: data and processes People assume that Customer Success is all about relationships and no science. Warning Sign to Level Up.
ChurnZero
DECEMBER 20, 2019
C S and Sales strengthen their bond. . As we move into 2020, I envision a stronger alignment between C S and Sales. By joining forces and clarifying roles, both teams can deliver a better customer experience and drive more revenue for their organizations. . . Abby Hammer , Chief Customer Officer , ChurnZero .
ChurnZero
JANUARY 15, 2021
A customer savvy CSM, whom is part Marketer, part Digital Specialist as well, will head up your digital-led customer strategies, e.g., sophisticated training, self-service onboarding, and community and customer advocacy programs. Ed Powers , Customer Success Consultant. Brian Hoffman , Account Executive, ChurnZero.
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