article thumbnail

How Does Your Company Manage Large Accounts?

ClientSuccess

As a SaaS organization scales, there inevitably arises a distinction between SMB customers and enterprise customers. The allocation of resources, in particular, is a critical factor that can either make or break a customer success team’s large account management process. Here are a few factors to consider: 1.

article thumbnail

7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. Celebrate (and Capitalize) on Success With Case Studies. As your customer base expands, it’s helpful to develop a system of qualifications for determining case study candidates.

SaaS 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Account Management vs Customer Success: 4 Major Differences

Education Services Group

Instead, they’re simply “rebranding” their Account Managers as Customer Success Managers with little to no training or transition. Customer Success and Account Management Serve Different Purposes. The main purpose of an Account Manager is twofold. In general, Account Managers are in a sort of “standby” position.

article thumbnail

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested

ChurnZero

If you work for a SaaS business, you know word-of-mouth marketing is everything. product usage (does the account have above 80% account utilization with high feature usage?), Always advocate for how to incent the team for bringing customer references, case studies, and advocates to the table.”.

article thumbnail

How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors. Your current customers know your product inside and out and, hopefully, have seen firsthand the value your solution provides and the support of your account management team. Case Studies.

article thumbnail

Top 8 SaaS Account Management Best Practices

SmartKarrot

A list of Top 8 SaaS Account Management Best Practices to help you grow your existing accounts and increase revenue. #1 1 Define Key or Strategic Accounts. The ideal Account Manager should be a problem solver who is sensitive to the client’s needs and spends time and energy to make them successful.

article thumbnail

SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. According to studies , the LTV value should be at least 3 times the CAC in order for your company to grow and be sustainable. This is a reactive approach and is NOT true.