The 5 Best Marketing Analytics Courses

When creating marketing strategies, a professional can base their decisions on data analysis. Instead of just guessing it's possible to use previous market research, key performance indicators that the company keeps track of,  and other valuable information to increase the chances of success. But to enjoy those data, you need to know how to analyze them, and that's why marketing analytics courses can help you.

Once you master the skills for making data-driven decisions, you can boost your career in your current place of employment, or expand your chances to find new jobs. With the development of artificial intelligence and other technologies, knowing how to read and interpret data has become a very important asset, and can make you stand out. 

Besides, if you are an entrepreneur, developing your own brand, you can use everything you will learn to diminish the chances of errors when promoting your products and services. Check out the article to know more about it.

Best Marketing Analytics Courses

1. Marketing Analytics

With the Marketing Analytics course, you will learn the most important marketing metrics and how to apply them to your data. You will understand what are the right questions to ask from your data. 

Besides, you will be able to build a dynamic dashboard to summarize your analysis. The course also explains how to build a marketing initiative forecast model from the ground up, and how to analyze a company's PPC marketing campaign using key metrics. 

Workload: 5 hours 

Certificate: includes a certificate of completion

Main topics:

• Web analytics
• Traffic sources
• Time spent on site
• Bounce/abandonment rate
• Social media analytics
• Engagement
• Impressions and reach 
• Digital ad analytics
• Click-through-rate (CTR)
• Cost-per-click (CPC)
• Applying analytics
• Customer analytics
• Customer acquisition cost
• Customer lifetime value
• Net promoter score
• Modeling out a new marketing initiative
• Dynamic dashboards

Access type: full lifetime access 

2. Marketing Customer Analytics, Segmentation, and Targeting

The Marketing Customer Analytics course will enable you to analyze customers and find the right group for your brand. You will learn how to develop targeting strategies for different types of audiences. 

The course will present you with effective based marketing analytics tools, so you can segment your clients. You can use the data you have to comprehend how to engage with them and catch their attention. Study cases will be presented to you during the lessons so you can learn how the theories work in practice. 

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

• Market segmentation
• Targeting
• Benefits of segmentation and targeting
• What effective segmentation is
• Bases for segmentation
• Implementing segmentation and targeting strategies
• How to read and interpret the Crosstab Data
• Finding mass and niche markets
• Geo market analytics
• Location-based market analytics
• Retail marketplace analytics

Access type: full lifetime access 

3. Marketing Analytics: Forecasting Models With Excel

Estimating trends and seasonal aspects of sales are some of the things you will get to know by doing the course Forecasting Models With Excel. You will become proficient in using powerful tools like Excel Solver. 

This marketing analytics course will also teach you how to use S Curves to forecast sales of a new product. You will be able to interpret the result of the Linear Regression model and translate it into actionable insights as well. 

Workload: 6 hours

Certificate: includes a certificate of completion

Main topics:

• Basics of forecasting
• Getting data ready for the regression model
• Descriptive data analytics in Excel
• Variable transformation in Excel
• Forecasting using the regression model
• Forecasting in presence of special events
• Identifying seasonality and trend for forecasting
• Forecasting models for new products

Access type: full lifetime access 

4. Marketing Analytics and Retail Business Management Using Excel

The Marketing Analytics and Retail Business Management Using Excel course will enable you to perform RFM (recency, frequency, and monetary value) analysis to maximize profit from marketing campaigns. You will also learn practical concepts of how to get revenue from optimized price points in the case of bundle products.

Besides, the course explains how to calculate a customer's lifetime value under different scenarios and how you can use it to increase profitability. Another topic it approaches is how to analyze the seasonal aspects of sales.

Workload: 8 hours

Certificate: includes a certificate of completion

Main topics:

• Forecasting
• Getting data ready for the regression model
• Forecasting using the regression model
• Handling special events like holiday sales
• Market basket analysis
• Identifying seasonality and trends for forecasting
• RFM analysis
• Pricing
• Estimating demand
• Evaluating pricing strategies
• Lifetime customer value
• Variations and sensitivity analysis

Access type: full lifetime access 

5. Google Analytics for Beginners

When the subject is marketing analytics, a tool that has been broadly used to measure performance and gather data is Google Analytics. This course aims to help you understand how to use this platform, and be able to see how your website is performing. 

You will learn how to identify the most popular pages on your website, find out which marketing strategies are bringing in the most web visitors, and get to know the profile of your audience. The course also teaches you how to set up goals in Google Analytics. 

Workload: 2.5 hours

Certificate: includes a certificate of completion

Main topics:

• Create a Google Analytics Account
• Install Tracking Code
• Load Demo Data from a Real Online Store
• Add Filters to Remove Internal Traffic
• Analyze Real-Time Reports
• Analyze Audience Reports
• Analyze Acquisition Reports
• Analyze Behavior Reports
• Deep Dive Into Data with Dimensions & Segments
• Track Marketing Campaigns with Campaign Tagging
• Add Colleagues to Google Analytics
• Configure Goal Tracking
• Remove Spam Traffic
• Set Up Custom Alerts
• Master new features like Analytics Intelligence

Access type: full lifetime access 

Choose the Best Marketing Analytics Course for You

As you can see in the descriptions of the marketing analytics courses, this area covers several significant aspects. Learning how to implement analytics skills in marketing will benefit a business in multiple ways, such as converting leads into customers, increasing customer loyalty, and improving the productivity of the whole team. 

Take a deeper look at the courses, and what they can offer you, then choose the one you prefer. As you start taking one of these marketing analytics courses, try to put into practice what you see in the lessons in your current projects. This will help you to assimilate the techniques better.