Peter Lavers

MAY 4, 2021

I am delighted to announce that I will be participating in the next Customer Attuned Online Panel Discussion. Our subject for discussion will be Customer Centricity. Our panel will discuss their companies’ own customer experience and customer management strategies, what customer centricity means in a B2B environment, the mutual benefits, and how it might help us reorient our businesses to the emerging post-pandemic customer landscape.

Customer centricity 130

Customer centricity CRM B2B Marketing 130

Peter Lavers

MAY 18, 2021

Our founding director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 2 June, 2pm BST. You are invited to join Truth’s CEO Amanda Cromhout as she debates with Peter, who is a renowned Customer Management and Customer Experience consultant and influencer. We will discuss an array of subjects such as the ever-increasing role of data science, ‘segment of one’ theory, customer value management (CVM, including cross/up-selling), recognition of tenure and ending

Consulting 130

Consulting Consulting Customer Experience Management 130

Peter Lavers

FEBRUARY 3, 2021

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top priority” published on their EX2030 Blog Hub. I’ve been delving into the detailed results and findings from their latest piece of CX research EXPERIENCE 2030: Has COVID-19 Created a New Kind of Customer ?

Customer centricity 130

Customer centricity Customer Experience Marketing CRM 130

Peter Lavers

FEBRUARY 2, 2021

We’re happy to report that Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Professionals. You can read the full list of the top 100 CX professionals by clicking here. This is just the latest recognition of Peter’s influence and thought leadership in the fields of customer experience and customer management.

Customer Experience 130

Customer Experience Management Customer centricity CRM 130

Peter Lavers

NOVEMBER 20, 2020

The Coronavirus pandemic has changed the way we engage with customers, colleagues and suppliers – forever! Many companies were already on journeys of digital transformation, which have been accelerated beyond belief in 2020. This has particularly affected contact centres, and our founding director Peter Lavers was recently asked to contribute to Fonolo’s 2021 Contact Centre Trends Report.

Customer Experience 130

Customer Experience Customer centricity CRM Customer Service 130

Peter Lavers

DECEMBER 1, 2020

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. I often hear “let’s deliver this (other) project first” reasons for delay. Particularly if it’s a digital initiative, upon which so much transformation is dependent upon these days.

Chief Customer Officer 130

Chief Customer Officer B2B Customer centricity Surveys 130

Peter Lavers

NOVEMBER 16, 2020

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE) studies as completely different and dissociated exercises. The links between customer and staff satisfaction, ease of working/doing business, and advocacy are very well established, and yet the programmes to understand and manage these are all too often divorced within the organisation.

B2B 130

B2B outsourcing Customer centricity Consulting 130

Peter Lavers

JULY 24, 2020

Peter Lavers recently participated in a Customer Attuned online panel discussion on “adapting to the new normal” He summarised the session with an outline of five trends that need to be addressed in our board rooms and ops planning meetings: Data & insight driven – have you noticed how “the data” and “the science” have come to the forefront during the pandemic?

B2B 130

B2B Accountability Marketing Sales 130

Peter Lavers

AUGUST 7, 2020

Our friend and colleague Dr Mark Hollyoake completed his doctorate in 2020 on the hot topic of trust within B2B relationships, and interviewed Peter Lavers as part of a series of tea break chats. The discussion covered the situation mid-pandemic and also what’s going to be important for business recovery and business reengineering. Please click here to watch their chat.

B2B 130

B2B Customer centricity CRM Customer Experience 130

Peter Lavers

OCTOBER 20, 2020

Tiffany Carpenter, Head of Customer Intelligence at SAS UK & Ireland, recently chatted with Peter Lavers and Sally Eaves about disruption and the effects on business of Covid-19. You can read her MYcustomer article by clicking here.

Customer centricity 130

Customer centricity Analytics Customer Experience 130

Peter Lavers

OCTOBER 21, 2020

Contact Centre specialists Fonolo sought out industry experts (including our own Peter Lavers) and leaders far and wide and asked them how Contact Centres — and the CX industry as a whole — fared in the first few months facing COVID-19. Please click here to read what they found.

CRM 130

CRM Marketing Customer Experience 130

Peter Lavers

APRIL 21, 2020

By Mark Hollyoake and Peter Lavers. “ Leadership trust is driven by positive intentions that are translated, communicated and demonstrated to the people that turn them into reality. The resulting enablement and creation of mutual value builds long-lasting trust between leadership, teams and individuals ”. Trust – the relationship success factor.

Sales 130

Sales Feedback Marketing Customer centricity 130

Peter Lavers

MAY 11, 2020

Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic. Some won’t make it. Falling sales and profits? Many are keeping their heads above water, but their 2020 market and product development plans, sales targets, and profit forecasts haven’t just been shot through – they’ve been dive-bombed!

Customer centricity 130

Customer centricity B2B Sales Accountability 130

Peter Lavers

FEBRUARY 6, 2020

Top customer experience expert and influencer Peter Lavers has posted a new blog in collaboration with SAS Software UK. It’s entitled Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. In it he explores how market disruption leads to pressurised sales and service environments across sectors, and draws from the findings of the SAS / Futurum “Experience 2030” report to review the trends of digital transformation and insight-driven customer engagement that wil

Customer Experience 29

Customer Experience Marketing Sales Technology 29

Peter Lavers

JANUARY 30, 2020

Sincere congratulations to one of our associates, Mark Hollyoake , for successfully completing and passing his Doctorate, analysing and proving the constituents of business to business (B2B) Trust. He undertook his Doctorate at Southampton University, focusing on Trust as a dynamic within B2B customer and intermediary relationships. Mark has put his heart and soul into achieving this, and it confirms him as a top thought leader in the subject - as well as being a long-established expert in B2B C

B2B 130

B2B Customer Experience Management Customer centricity 130

Peter Lavers

JANUARY 15, 2020

Peter Lavers has been named as a top blogger in the realm of Customer Service. The list has been created by Fonolo , who provide call-back solutions for contact centres. Peter is delighted to included in this list as it confirms his passion to help companies become more customer centric and thereby competitive in this world of ever-increasing customer empowerment and digital disruption.

Customer Service 130

Customer Service Customer centricity Customer Experience CRM 130

Peter Lavers

JANUARY 13, 2020

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030). Customer loyalty can mean different things to different people, and Peter considers two different aspects of loyalty – behavioural and attitudinal.

Marketing 130

Marketing Customer centricity CRM Analytics 130

Peter Lavers

JANUARY 6, 2020

Why building, protecting and recovering Trust is a business imperative. In this blog co-written with Mark Holloake, Peter Lavers considers how trust is a hot topic, but that lot of commentary suggests it is binary – you can either trust an entity or not – an on/off switch in effect. They argue that if it’s a switch then it’s more like a dimmer switch – yes, there’s a definite ‘off’ and ‘fully on’, but there’s also a range in between!

B2B 130

B2B Personalization Customer centricity CRM 130

Peter Lavers

NOVEMBER 28, 2019

I was recently asked by The Northridge Group to review their 2019 State of Customer Service Experience report. I found it fascinating, packed with insightful data and factoids that anybody interested in customer experience and customer service will find extremely useful, such as: 72% of consumers would likely switch brands after one bad customer service experience. 68% of consumers experience a long wait time to reach an agent while 64% say they experience difficulty when trying to navigate a co

Wait times 130

Wait times Customer effort Customer Experience Customer Service 130

Peter Lavers

NOVEMBER 13, 2019

International recognition as a top influencer / expert in the field of Customer Experience (CX) is not something that WCL Customer Management founder Peter Lavers has actively sought, but it is very much appreciated as it’s independent recognition of his thought leadership and passion for driving the customer centric agenda in business. Cloud Knowledge Management specialists Panviva have again named Peter in their list of top 25 CX professionals to follow.

Customer centricity 100

Customer centricity Customer Experience Management CRM 100

Peter Lavers

OCTOBER 23, 2019

WCL Customer Management’s founder Peter Lavers has again been named as a top influencer in the realm of Customer Experience (CX). The list has been created by Exceeders – an IT community that gathers the most innovative IT providers across the globe to provide customers with the latest innovations. Peter is delighted to included in this list as it confirms his passion to help companies become more customer centric and thereby competitive in this world of ever-increasing customer empo

Customer Experience 100

Customer Experience Customer centricity Management CRM 100

Peter Lavers

FEBRUARY 21, 2019

What were the key themes coming out of my coverage of February’s IBM’s showcase global conference Think 2019 in San Francisco? I was delighted to be invited by IBM Watson to Think 2019 in my role as an IBM Futurist. Think is IBM’s flagship conference designed to deliver all the technical training, strategic expertise, and impactful lessons that a company needs to compete in today’s changing world.

Customer centricity 167

Customer centricity Technology Marketing Customer Experience 167

Peter Lavers

FEBRUARY 20, 2019

Watch the video report from Dimension Data’s 2019 Global Customer Experience Benchmarking Report Roundtable session. Dimension Data recently released their latest Customer Experience report. As a recognised CX influencer they invited me to a Roundtable event to give me and others a sneak preview of the findings and the opportunity to meet and discuss the big issues with its researchers and authors.

Chief Customer Officer 100

Chief Customer Officer Benchmark B2B Analytics 100

Peter Lavers

JANUARY 30, 2019

Three key subjects from Dimension Data’s 2019 Global Customer Experience Benchmarking Report that are vital for every B2B company to take a long, hard look at itself about. Dimension Data recently released their latest Customer Experience report , and as a recognised CX influencer they gave me a sneak preview of the findings and the opportunity to meet and discuss the big issues with the researchers and authors of the report.

B2B 100

B2B Chief Customer Officer Benchmark Analytics 100

Peter Lavers

JANUARY 21, 2019

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your customer relationships will directly impact your profits in 2019. Most B2B companies measure customer satisfaction or NPS. I would assert that in today’s complex and often commoditised B2B environment we must dive deep into long-term trust and commitment in customer and intermediary relationships.

B2B 100

B2B Customer centricity Customer Experience 100

Peter Lavers

JANUARY 10, 2019

Peter Lavers contributes to a new e-book from Panviva: Build a Better Customer Experience – Tips from 10 CX Industry Experts! 10 leading influencers and innovators in the customer experience (CX) field have contributed to this great new e-book from Panviva, and I’m delighted to be one of them! . Each contributing author – including my fellow IBM Futurist Shep Hyken – has shared their tried and tested secrets for building that rare combination of happy agents and loyal cu

Customer Experience 113

Customer Experience Customer centricity CRM 113

Peter Lavers

SEPTEMBER 6, 2018

WCL Customer Management’s founder and MD Peter Lavers has again been named as one of the world’s top customer service influencers. He has been featured on Fit Small Business’s Top Customer Service Influencers of 2018 list. . This list features influencers who are contributing to the customer service industry in an outstanding way. Peter has received numerous “top influencer” accolades in related subjects (analytics, digital, AI, etc.), and is an IBM Futurist and SAS Collaborator.

Customer Service 100

Customer Service Automotive B2C CRM 100

Peter Lavers

JULY 10, 2018

I was honoured again this week to be invited to Wimbledon by IBM to experience this very special tournament that blends the very best of tradition and innovation. The All England Lawn Tennis & Croquet Club (AELTC) has partnered with IBM since 1990, and this long-term commitment to co-create the systems and information sharing platforms has led to an impressively seamless operation.

Big data 20

Big data SaaS Marketing Customer Experience 20

Peter Lavers

JULY 3, 2018

Like many people I’m a member of many loyalty programmes – from grocery retail through to airline frequent flyer clubs. I recently received two very similar direct mail offers from major retailers that got me thinking about the strengths and weaknesses of loyalty programmes. Let me explain further. The two mailings that I received were almost identical in their treatment (except the branding, of course!).

Airlines 100

Airlines Marketing Customer centricity CRM 100

Peter Lavers

JUNE 18, 2018

In my role as a SAS collaborator and recognised influencer , I was recently sent the white paper “ Darkness of Digital Shadows ” and supporting infographic. It talks about how analytics can be hampered by trying to interpret the shadows rather than the substance of the customer experience. The report got me thinking about the intention/reality gap of insight-driven marketing, and sparked a blog, which can be read at: .

Marketing 100

Marketing Analytics Customer Experience Customer centricity 100

Peter Lavers

JUNE 4, 2018

Join Peter Lavers on June 7th for a webinar interview with the CEOs of Iperceramica and VAR Group to find out how they’ve bucked the retail trend through digital transformation. Hear how the VAR Group has helped Italian ceramic tile retailer Iperceramica deliver a personalised omni-channel experience at scale that allows this dynamic, growing business to internationalise their proposition by providing a high-speed multilingual, multi-currency and multi-user platform that both tracks and un

Marketing 100

Marketing Customer centricity CRM Customer Experience 100

Peter Lavers

APRIL 25, 2018

The Net Promoter System / Score (NPS) has generated much debate over the years regarding its efficacy as the ‘only question’ that needs to be asked in Voice of Customer (VoC) research. Our friends at Lumoa asked 30 CX experts if they would recommend NPS to their clients, and the resulting report is fascinating. WCL Customer Management founder Peter Lavers was one of these contributors, who were asked the same two questions : 1.

Management 100

Management Customer Experience 100

Peter Lavers

MAY 10, 2018

We’re delighted to report that WCL Customer Management director Peter Lavers has been named in Fonolo’s list of top Customer Experience (CX) experts to follow. Peter’s honoured to be included in this shortlist of great CX influencers and thought leaders. You can read the report here. Please get in touch with Peter if you’d like to discuss Customer Experience, CRM, or Customer Value Management.

Customer Experience 100

Customer Experience CRM Management Customer centricity 100

Peter Lavers

MAY 23, 2018

International recognition is coming thick and fast for Peter Lavers as a top influencer / expert in the field of Customer Experience (CX). This time it’s Cloud Knowledge Management specialists Panviva , who have named Peter in their list of top CX professionals to follow. Once again, it’s a great list of the great and the good in the field, and Peter’s honoured to be included.

Customer centricity 100

Customer centricity Customer Experience Management CRM 100

Peter Lavers

MAY 29, 2018

For those interested in Influencer marketing, Ian Moyse has a great list of Salesforce social influencers to take a look at. Notwithstanding there being quite a few Salesforce staff included, it’s a comprehensive list of people worth following and considering for your influencer marketing in the fields of CRM, marketing, customer experience, analytics, AI and customer service.

CRM 100

CRM Analytics Marketing Customer Experience 100

Peter Lavers

JUNE 1, 2018

Welcome to guest blogger Josh Wardini, who makes a compelling case for live chat and introduces a great “101 reasons” infographic. Online shopping comes with a lot of positives, but also some negatives, the most important of which is that customers are disconnected from a staff member who can help them with questions in real time. That’s where live chat software comes in.

Wait times 100

Wait times Sales Customer Service Management 100

Peter Lavers

MAY 24, 2018

Peter Lavers ( @PeterLavers ) and fellow IBM Futurist Watson Martin Jones ( @martinjonesaz ) took part in an IBM Watson Commerce ( @IBMCommerce ) tweetchat on Thursday, 26 April 26 ,on the subject of “Can your digital experience integrate behaviors?” Here’s a summary of Peter’s contribution: Q1. How would you describe a digital experience?

Chief Customer Officer 113

Chief Customer Officer Marketing Customer Experience Management 113