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SubscribeYou’re likely familiar with the sales formula: more calls lead to a bigger pipeline, which boosts topline.
But here’s the thing: most sales teams fall short at the first step — making more calls.
The reason? Physical phone systems that make it nearly impossible to scale up calling without spending big money on hiring, hardware, and phone bills. This is why modern sales teams are shifting to virtual dialers that automate calling and other processes that eat into reps’ calling time.
Since you’re here, you’re probably also thinking about moving to a more modern solution, but you might be unsure which software has the best sales dialer for your goals.
So, we’ve built this detailed guide to the best dialer software for sales teams to help you figure it out. Or at least give you a good starting point for your research.
How does a sales dialer work, and how is it better than a physical telephone system?
While a conventional PBX or KSU system makes calls via copper-wired telephone networks, sales dialer software makes calls virtually via the internet.
Compared to a physical phone system, a sales dialer is more efficient and scalable. It also offers far greater mobility, and is more cost-effective in terms of hardware and calling charges.
| Parameter | Physical phone systems | Sales dialer software |
| Scalable calling | Limited by the number of phones you have plus the dialing efficiency and operational bandwidth of your sales team. | Add as many calling lines as you need, let the software dial numbers automatically, and automate admin tasks to free up more calling time. |
| Mobility | Zero mobility with hooked-up landlines. Not great if you have a remote sales team. | If you have a stable internet connection and a computer or a mobile, you can call from anywhere in the world. |
| Cost of ownership | Hardware, maintenance, server hosting, phone bill costs that only go up as your business expands. | Recurring annual software and internet connection costs. |
| Automation | Extremely limited or non-existent, depending on the system | Advanced sales automation via workflows, integrations, and AI |
| Data management | Disconnected from your calling activities and needs manual input at every stage | Synced with your tech stack, including your CRM and collaboration tools |
| Operational visibility | Extremely limited, tough to identify gaps and optimize processes | Complete digital visibility into campaign and sales team performance |
| Sales intelligence | Rudimentary at best and needs manual data collation to gather useful insights | Centralized and visualized data for past and live campaigns, along with conversation intelligence |
Essentially, a sales dialer takes away most of the manual tasks reps get caught up with, accelerates the dialing process, and gives your whole team more calling hours per day.
Some of the best sales dialers in the market also offer versatile dialing modes, i.e., auto dialers that dial numbers sequentially, predictive dialers that dial multiple numbers together, and dynamic dialers that work on dynamic lead lists.
For sales leaders and managers, dialer software gives clear operational and performance visibility. Some offer useful coaching mechanisms. The best sales dialers even come with AI that becomes a smart assistant for everything sales.
Finally, sales dialers are just simply more economical, especially for small businesses. No hardware or maintenance costs and lower calling rates. Plus, you can run leaner sales teams and save on hiring and training costs as you grow.
5 best dialers for sales teams in 2024
In no specific order, here’s the list of what we think are some of the best sales dialers you can get your hands on.
1. JustCall: Comprehensive sales dialer with a wide range of advanced and standard dialing, automation, analytics, AI, enablement, messaging, and coaching features. However, most of the advanced AI features come with higher-priced plans.
2. Kixie: Excellent sales dialer with auto dialer and parallel dialer capabilities. Could be more on the expensive side in different countries, with not enough sales capabilities to justify the cost.
3. Aircall: Leading power dialer with strong AI and click-to-call capabilities and 100+ integrations. However, it’s limited in terms of dialing modes. Plus, many useful features will cost you extra.
4. PhoneBurner: Exceptional power dialer with a wide range of sales enablement and automation capabilities. But be prepared for a significant recurring annual cost.
5. Dialpad: Powerful sales dialer that’s supported by a wide range of impressive AI features. But unfortunately, the dialer only works with Salesforce (though you can still dial from CRMs, but without any automation).
1. JustCall
JustCall’s Sales Dialer is everything your team needs to sell more and better. With multiple dialing modes, it’s a versatile solution that fits well in a sales team of any size.
Combined with JustCall’s strong AI capabilities that include automatic transcription, summarization, call scoring, and conversation analytics, sales team can sell smarter — not harder.
Most useful capabilities
- Auto Dialer: Gives reps a preview of relevant contact details, then dials numbers sequentially at a pace determined by the salesperson.
- Dynamic Dialer: Automatically adds new CRM leads to calling campaigns, prioritizes them in the calling sequence, and auto-dials numbers.
- Predictive Dialer: Dials multiple numbers together, rejects machine-answered calls, and algorithmically assigns live calls to available reps. Best dialer for cold calling.
- Conversation intelligence: AI identifies prospect sentiments and key conversation moments across calls and produces actionable data to help you build better pitches.
- Smart agent assist: AI-generated suggestions displayed to reps while they’re on call, giving them vital information that can help them sell better.
- Automated call scoring: AI-powered scoring of a large number of calls, computed via a weighted score for a range of quality assurance parameters.
- Workflows: Automation of sales tasks via workflows built on JustCall or on integrated CRMs.
And that’s just scratching the surface.
As a platform, JustCall has a much wider range of capabilities including messaging (SMS, email, WhatsApp), local presence dialing, custom caller IDs, custom voicemails, team and campaign analytics, advanced lead management, and more.
What does JustCall do well?
JustCall’s flexible Sales Dialer is great for calling efficiency. But when supported by powerful enablement, automation, analytics, coaching, and AI capabilities, it becomes the one-stop solution for peak sales performance.
When you combine this with JustCall’s ability to connect with 100+ tools, you get software that keeps your annual overhead down without compromising ROI.
Where does JustCall fall short?
A downside to JustCall is that some advanced features like conversation intelligence come as part of higher-tier ‘Plus’ plans. Even so, you still get all Sales Dialer and other advanced calling/messaging features as part of base-tier plans.
How much does JustCall cost?
JustCall has two pricing ranges: the base range that comes with cutting-edge dialer features, and the AI suite that comes with – you guessed it – advanced AI capabilities.
| JustCall Base Plans | ||||
| Essentials | Team | Pro* | Business | |
| Monthly billing per user | $29 | $39 | $69 | Customized |
| Annual billing per user | $19 | $29 | $49 | Customized |
| Note : Sales Dialer capabilities come with Pro plan | ||||
| JustCall AI Plans | |||
| Team Plus | Pro Plus* | Business Plus | |
| Monthly billing per user | $69 | $109 | Customized |
| Annual billing per user | $49 | $89 | Customized |
| Note : Sales Dialer capabilities come with Pro plan | |||
When you crunch the numbers, JustCall’s AI plan with dialer features is priced about 1.8x more than the base plan.
So is AI worth the extra cost? Given the incredible capabilities JustCall AI brings to sales teams, absolutely. Features like call transcription, calling scoring, on-screen prompts, sentiment analysis, and automated call-tagging mean that AI has quickly gone from a good-to-have to a must-have for sales.
In fact, you’re saving money you’d otherwise invest in getting a stand-alone conversation intelligence tool, or on expensive add-ons.
But if you think AI is not going to be useful at this growth stage, you can always get the base plan, start growing revenue, and easily upgrade to the AI plan when needed.
2. Kixie
Kixie’s sales dialer is packaged as the ‘PowerCall’ product, which has a wide range of useful sales calling and enablement features. Kixie also offers a range of standard platform features including messaging and inbound calling.
Most useful capabilities
- Power dialer: Makes automated outbound calls at a faster pace compared to a physical phone system.
- Click-to-call: Displays native dialing options on the CRMs Kixie can currently integrate with.
- Multi-line dialer: Makes automated outbound calls simultaneously across multiple calling lines. Useful for high-volume calling but doesn’t have algorithmic prediction.
- Conversation intelligence: Gives you access to AI-enhanced conversation analytics that you can use to build better pitches and train your teams.
What does Kixie do well?
Kixie has nailed its PowerCall power dialer product, which has a ton of useful features including local presence calling, click-to-call, transcripts and summaries, call recording, meeting scheduling, call dispositions, and more.
Kixie’s also added conversational intelligence to its suite of capabilities, which is a step in the right direction not many dialer providers have taken yet.
Where does Kixie fall short?
Kixie is fantastic as a standard dialer for sales, but falls short on advanced outbound capabilities like a dynamic dialer and predictive dialer.
When you consider the industry average, Kixie is also quite expensive. This price point is also not easily defendable, given the more advanced dialer and platform features that other dialer providers offer.
How much does Kixie cost?
Kixie hasn’t revealed its pricing plans on its website, but credible third-party sources indicate that Kixie pricing starts at $35 a month per user, with quarterly and annual billing models.
| Kixie Pricing Plans | ||||
| Essentials | Team | Pro* | Business | |
| Monthly billing per user | $35 | $65 | $95 | Customized |
There’s a caveat: while many great features make it to Kixie’s pricing plans, things like conversation intelligence, local presence, DNC compliance, etc. are packaged as add-ons. The pricing for these will be added to an already pricey subscription plan.
3. Aircall
Aircall’s ‘Power Dialer’ is one of the best sales dialers you can get your hands on. The dialer also combines several enablement and AI features that sales teams find useful.
Most useful capabilities
- Power dialer: Dials numbers one-by-one and also enables you to scrape phone numbers from anywhere on the web and add them to your calling list.
- Click-to-dial: Lets you immediately dial any number you see on the web, with a handy click-to-call button that shows up next to a phone number.
- AI capabilities: Includes call transcription, conversation intelligence, and transcript summarization.
- Call oversight: Includes call recording, monitoring, whispering, and barging. Also includes live analytics on agent availability.
What does Aircall do best?
Everything you need in a standard power dialer, Aircall provides. The dialer software solves the core problem of manual (and error-prone) dialing. It also comes with some excellent call and lead management features for streamlined sales ops.
Plus, Aircall has a massive range of integrations (and capabilities that come with them), which is great for current and future tech compatibility.
Where does Aircall fall short?
Aircall is a fantastic power dialer, but it isn’t much more. If you need predictive or dynamic dialing modes, you don’t get that. This can be restrictive when you’re running volume calling campaigns or are struggling to improve your speed to lead.
How much does Aircall cost?
Aircall is one of the more reasonably priced dialers for sales, costing you about $50 a month per user (since the power dialer only comes as part of the “Professional” plan). Do note that you need to have at least 3 users to purchase an Aircall plan, which means a minimum monthly investment of $150.
| Aircall Pricing Plans | |||
| Essentials | Professional | Enterprise | |
| Monthly billing per license | $40 | $70 | Customized |
| Annual billing per license | $30 | $50 | Customized |
But a potential gripe you could have with Aircall pricing is that many useful features like conversation intelligence and advanced analytics are priced separately as add-ons. With add-ons, your monthly cost for a minimum of 3 users is effectively $176.
4. PhoneBurner
PhoneBurner offers the “Power Dialer” as its primary (and only) dialer capability. It’s undoubtedly one of the most powerful dialers in the market today, with a wide range of features that your sales team will actually use and benefit from.
Most useful capabilities
- Power dialer: Dials numbers sequentially and removes any scope for dialing errors. PhoneBurner users report up to 5x growth in calling volume with their power dialer.
- Workflow automation: Automates admin and follow-up tasks with workflows.
- Lead distribution: Custom lead delivery rules engine that automatically assigns leads to sales reps.
What does PhoneBurner do best?
PhoneBurner’s power dialing feature is a boon for sales teams. Paired with capabilities like call recording, lead management, sales automation, and analytics, PhoneBurner becomes a centralized sales calling platform with great calling features.
Where does PhoneBurner fall short?
PhoneBurner has one dialing mode (which they’ve perfected), but that’s about it. For sales teams taking different calling approaches, this is very limiting.
PhoneBurner also doesn’t have any AI-powered capabilities like conversation intelligence or smart automation. Not a good drawback to have when your competitors are enjoying more dialing hours while AI does the heavy lifting.
We also see PhoneBurner’s short free trial of about 60 calling minutes as a buying challenge; you can’t really spend tens of thousands of dollars on software you’ve had an hour with, can you?
How much does PhoneBurner cost?
PhoneBurner is pricey, to say the least. The starting price is $127 a month per user, which means with a team of 5 salespersons, your annual cost comes out to $7500+ a year. There are CRMs that’ll cost you less.
| PhoneBurner Pricing Plans | |||
| Plan | Standard | Professional | Premium |
| Monthly billing per user | $149 | $179 | $199 |
| Annual billing per user | $127 | $152 | $169 |
PhoneBurner offers “unlimited dialing minutes” as part of its pricing plans. Comparing this with other dialers that give specified calling minutes, this could seem like big savings for you.
But dig a little deeper, and you’ll see that ‘unlimited dialing’ isn’t viable since most ISPs (internet service providers) adhere to fair usage policies. This means after a certain point, your ISP will start slowing down your internet to ensure equitable bandwidth usage. This’ll directly affect call drop rates and audio quality. Plus, ‘unlimited dialing’ doesn’t apply to international calls.
5. Dialpad
Dialpad’s AI Sales Center is a unified platform for everything sales. Importantly, the Sales Center comes with a Power Dialer that automates outbound calling at scale.
Most useful capabilities
- Power dialer: Automatically dials number sequentially and significantly improves the number of calls salespersons can make per hour.
- Video meetings: Video conferencing with robust meeting controls, permission management, and screen sharing capabilities.
- AI recaps: AI automatically provides a transcript, call summary, and recommended action items after every call.
- Coaching analytics: AI automatically grades sales calls and produces scorecards, and provides other relevant coaching analytics that can help you strengthen teams.
What does Dialpad do best?
Dialpad has built a solid AI-powered dialer ecosystem for sales teams, and has pretty much everything you need to get your calling numbers up.
Unlike many other dialers, Dialpad also goes beyond its dialer product and offers a host of enablement, analytics, and coaching capabilities on its platform. It even comes with a screen-recording option, which can be very handy on sales calls.
Where does Dialpad fall short?
The biggest issue with Dialpad’s ‘Power Dialer’ is that it only works with Salesforce. So if you’ve got HubSpot, Pipedrive, or any other CRM, Dialpad is pretty much out of the question if you need an automated dialer.
To clarify, this doesn’t mean you can’t make calls from incompatible CRMs. You can still dial individual numbers directly from the CRM dashboard. But there’s no automation involved here.
Dialpad also doesn’t have any notable post-call workflow automation, which is a must-have if you want productivity features beyond automated dialing.
How much does Dialpad cost?
Dialpad’s Salesforce Power Dialer comes as part of its “Advanced” plans and above for its AI Sales Center.
The Advanced plan comes at $95 a month, per user when billed annually. You can get the Power Dialer as an add-on for other plans, but this will be charged separately.
| Dialpad Pricing Plans | |||
| Plan | Essentials | Advanced | Premium |
| Monthly billing per user | $70 | $110 | $170 |
| Annual billing per user | $60 | $95 | $150 |
Dialpad is more expensive than your average dialer software and may be unaffordable for small businesses. Plus, if you need a dedicated customer success manager and access to a few useful AI features, you’ll have to get the ‘Premium’ plan or pay extra for add-ons.
You have the list. Now which sales dialer do you pick for your business?
The dialers mentioned above are great, but they’re not all built equal. Some have a lot of features but a hefty price tag. Others come with serious limitations even though they’re more budget friendly.
The good news is that you don’t have to make a decision right away. The even better news is that we’ll walk you through what you should be looking for in the best sales dialer for your business.
| What to look for | Why look for this |
| Cloud-hosted software | Cloud-hosted software is more scalable, secure, and performant than software hosted on on-premise servers. |
| Free trial availability | You don’t want to jump into a big investment with just a demo or a couple of hours worth of a restricted free trial. |
| Multiple dialing modes | You’ll be running campaigns with different sales approaches, and multiple dialing modes give you the flexibility to optimize calling for each approach. |
| Advanced sales enablement | Fast dialing is great, but you also want to arm your reps with tools that can help them sell better and convert more. |
| Useful sales automation | Automated dialing saves time, but optimal time savings come from automating manual admin tasks that your reps spend hours on (instead of making calls). |
| Reasonable calling charges | You don’t want to be paying a bomb on calling charges, especially if you’re running high-volume or international campaigns. |
| Analytics and reporting | You can’t create better strategies and pitches on gut-feel and scattered data. You want software that crunches the numbers for you and gives actionable insights. |
| Useful AI capabilities | AI purpose-built for sales has significant productivity and sales intelligence benefits that give you a competitive edge. |
| Coaching mechanisms | The ability to keep tabs on how your team is performing and filling training gaps is vital to helping reps sell better. |
| Lead management features | Manually feeding in scheduled callbacks and sorting through long lead lists is unscalable. Get software that makes this easy. |
| Broad integrations range | You want dialer software that can play well with your existing tools and any future tools you might bring in. |
Out of these, we recommend prioritizing dialing modes, lead management, and sales enablement in your list of must-have dialer capabilities. These are the features that’ll be used most often and will immediately impact your calling and conversion numbers.
As a thumb rule, we recommend scratching off any dialer software that isn’t on the cloud, since software hosted on physical servers is far more susceptible to security and performance issues. Not worth the stress.
