Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030).

Keeping customer experience human in a digital future

Peter Lavers

In it he explores how market disruption leads to pressurised sales and service environments across sectors, and draws from the findings of the SAS / Futurum “Experience 2030” report to review the trends of digital transformation and insight-driven customer engagement that will continue and increase.

Trust is not a binary on/off switch

Peter Lavers

The blog was prompted by the SAS / Futurum “Experience 2030” report that addressed the question of “trust in organizations to protect and not abuse your personal data”. Why building, protecting and recovering Trust is a business imperative.