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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

Advertisers have taken note of this decline in cable subscribers and are increasingly shifting their dollars to digital channels to better target specific consumer segments. In addition, cablecos can use their subscribers’ data to boost their advantage with advertisers. Negative customer service perception.

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Chatbot Marketing: 11 Actionable Use Cases (With Examples)

JivoChat

In fact, the global chatbot market is expected to see a compound annual growth rate of nearly 25% between 2021 and 2028. Chatbot marketing drives many advertising and selling strategies. Marketers all around the world are opting for this kind of customer connection automation. Why is Chatbot Marketing Important?

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TOP 30+ Customer Experience Statistics to Know in 2023

Nicereply

The success of customer loyalty programs, word-of-mouth advertising, and even employee retention can be attributed to how attentive your customer service is. The US CX market is expected to report a growth of 15% annually from 2021 to 2028. Experience-driven companies grow their revenue at a rate that is 1.4x

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Beauty in Imperfection

C Space

Marketing (and advertising) has a perfection problem. Just like how Nike decided to feature Colin Kaepernick as the face of their new advertising campaign, two years after he famously refused to stand for the US national anthem in protest of police brutality. Beauty in Imperfection. Surely this is where all of marketing is headed?