How to Use AI Text Messaging for Customer Service and Sales

Did you know the average adult checks their phone up to 144 times a day! That’s right, our phones are practically glued to our hands! So, why not meet your customers where they already are?

Here’s the thing: SMS doesn’t need any fancy apps or internet. It’s simple, direct, and has a massive reach. And guess what? You can take it up a notch with AI-powered SMS marketing.

Sounds intriguing? Let’s dive in!

State of Text Marketing in 2023 [and Beyond]

Text marketing or SMS marketing is value-loaded, impactful, and instantaneous. Plus, it requires explicit opt-in, which cuts down the possibility of being marked as spam. Here’s why we believe that this marketing segment will continue to remain relevant in 2023 and beyond:

• The text marketing industry is expected to reach $84.6 billion by 2027.
• 93% of consumers have signed up for text alerts from brands.
• Six of ten consumers read an SMS within 1 to 5 minutes of receiving it.
• One in three consumers react to CTAs in marketing texts, and nearly half of them make a purchase.
• SMS marketing can increase revenue by 200% during key events like Black Friday and Cyber Money.

How AI Text Messages Are Transforming Marketing Campaigns

We’ve already established the value proposition of ai sms marketing. Now, let’s talk about an AI SMS and what it offers. Here’s a quick overview of the focus areas where AI improves text marketing capabilities:

• Crafting Content: AI isn’t just about robots; it also helps create text content that will resonate with your customers. From bulk messages to those personal touches, AI can whip up the perfect text for your audience.
• Quick & Punchy: You’ve got 160 characters in an SMS to make your mark. AI ensures every word counts, crafting impactful messages in a snap.
• It’s Personal: No one likes generic messages. With SMS AI, you can improve your messages and tailor them to build more engaging conversations.
• Rephrase Messages Quickly: Capture and change the tone of your messages quickly. SMS AI helps you rephrase your customer messages until you get them right. It also helps you instantly write the most effective responses to customers’ texts.

Examples of AI SMS Marketing

If there’s any key takeaway from whatever you’ve read so far, it would be this – AI and SMS marketing are a match made in heaven. Here’s a deeper look at how businesses can leverage conversational ai for text messages for effective campaigning.

Lead Enrichment

Let’s face it; you’re not going to find everything about a lead at the first touchpoint. It’s going to take a series of campaigns to know more about them. Fortunately, AI text messages can help with lead enrichment by crafting smart and witty texts prompting customers to take the necessary actions.

Promotional Offers

Promotional SMS campaigns announce ongoing promos, discounts, and offers. Businesses may run short-term promotions, aka Flash Sales, or long-term campaigns. Either way, the AI SMS copy should create a sense of urgency and come with a compelling CTA to induce action.

Product Announcements

Product launches and announcements perform best through omnichannel promotions, and texting can be a good addition to the marketing mix. Whether it is the limited edition product drops or an entirely new product segment launch, ai text message responder can help frame messages that generate a buzz.

Events & Invitations

Apart from promos and sales, businesses also host virtual and in-person events. AI SMS marketing can be an excellent channel to share information about the same and to even extend invitations.

Appointments & Scheduling

In addition to sending details about events and their invitations, AI SMS can also prove to be super helpful with schedule and appointment management.

It ensures that your messages are always on-brand and incorporate the tone that works well for your users.

Feedback & Surveys

AI has made business texting more approachable and customer-friendly. SMS AI will help you write texts for customer feedback and surveys that generate a higher response rate.

Tackling situations becomes easier with the SMS AI, because it tells you then and there, if your messages are going to work or not.

Customer Support

Consumers would prefer receiving customer support over text to any other medium. Of course, text messages do not offer room to send heavily detailed resolutions or step-by-step guides, but you can always offer links to a range of support options to aid and assist the customer.

How to Use AI Text Messages for Customer Service and Sales?

Finally, the answer to the question you’ve all been waiting for – how can you leverage AI text messages for successful campaigns?

Agents end up spending too much time, trying to write fresh messages only to end up with very abysmal levels of engagement. SMS AI helps agents quickly churn out messages that are more effective and engaging. This is where JustCall iQ breaks into the scene. With its AI-powered SMS Copilot feature, it progressively simplifies SMS communications for users.

SMS Copilot comes with 2 powerful AI features namely Tone Analysis and Rephrasing, which can be worked together to help you craft messages that align with your intended tone and ensure better communication. Here’s how:

• Tone Analysis: It removes the guesswork and helps your agents gauge and refine messages. When you start framing texts using the SMS Copilot, you can check the tone of your message along the tone parameters of Empathy, Politeness, Greeting, Confidence, and Urgency. This helps you craft messages that drive better results and improve customer communications.
• Rephrasing: The Rephrasing icon helps users generate a new version of the text you framed and helps you incorporate the chosen tone into your messages. By following this approach, you’ll rarely make mistakes in your messages and can increase interaction significantly.

Closing Thoughts

AI is progressively transforming the way businesses as well as customers function. SMS communication is a prime example of an area that significantly leverages AI capabilities.

AI-powered SMS Copilot by JustCall iQ, equips your sales and customer support teams with the ability to send compelling and emotionally engaging messages. Enhance your communication skills with SMS Copilot and establish a deeper connection with your audience. Give it a try today and transform your messaging approach!