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SubscribeAlmost one-fourth of the world’s population—or 2 billion people, to be exact—are on WhatsApp. Moreover, users tend to open the app 23-25x a day:
If you want to reach customers instantly and effectively, you need to leverage a WhatsApp marketing platform.
In this guide, we will look at seven WhatsApp tools for businesses to manage—and monitor—their business campaigns optimally. Let’s go!
What is WhatsApp Marketing Software?
WhatsApp management software enables businesses to:
- Simultaneously send pre-drafted messages to WhatsApp users at scale without human intervention
- Drive in-the-moment communication with customers and improve engagement as well as conversion rates
Why Use a WhatsApp Marketing Tool?
The WhatsApp chat software works on many levels for businesses and customers alike:
- Higher Open Rate: Reportedly, 80% of WhatsApp messages are seen within 5 minutes of sending:
- Growing User Base: Some may think that WhatsApp Business might have reached maturity, but data claims otherwise: WhatsApp Business crossed over 200 million monthly active users in 2023.
- New Advancements Everyday: TechCrunch reports that “WhatsApp Business users will be able to create “click-to-WhatsApp” ads without a
- Facebook account. Sellers will be able to create, purchase, and publish ads for Facebook and Instagram directly from within the app,” making WhatsApp marketing super easy and convenient:
That’s not all. WhatsApp business is also said to be rolling out a new paid feature where merchants can automate sending personalized messages to customers, such as offering a discount coupon, for instance, with a purchase button:
The writing is on the wall: Driving marketing on WhatsApp is well worth the investment, but only if it’s done strategically. This is where WhatsApp marketing software comes in.
What to Look for in a WhatsApp Marketing Platform?
When evaluating a WhatsApp chat software, consider the following parameters and questions:
| Aspect | Important Questions to Ask |
| Features |
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| Compliance and Security |
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| User Interface |
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| Automation |
|
| Integration |
|
| Cost and Pricing |
|
6 Best WhatsApp Business Tools for Instant Marketing
Leveraging software for WhatsApp marketing is a smart move. It can save you invaluable effort. Look at these six WhatsApp marketing software for different use cases and elevate your WhatsApp marketing game!
1. JustCall: The Best WhatsApp Customer Service Platform for Streamlined Support
JustCall’s feature-rich WhatsApp Inbox is a vital asset for businesses that want to connect with customers at scale.
The first step towards prompt customer service is managing your flooding WhatsApp inbox, and this is where this feature shines.
With this feature, you can:
- Drive speedy chat and phone support
- Handle queries and answer questions in real-time
- Communicate with—and engage—customers without worrying about carrier restrictions that come with traditional SMS
Think of JustCall as an all-in-one platform for driving consistent messaging across channels. Your teams can use a single number to carry out customer conversations on WhatsApp, ensuring no leads fall through the cracks.
Plus, you can use predefined templates to send instant updates, sensitive reminders, and friendly appointment notifications to customers at the click of a button.
Top Features:
- Shared inbox with support for multimedia and lengthy text
- Expert-curated, ready-to-use WhatsApp message templates
- Newly-launched 24-hour session feature, which allows businesses to send free-form messages to the customer
- Multimedia Messaging Service (MMS) capabilities, which include videos, images, and sound in the mobile message
2. Cooby: A Productive WhatsApp Customer Service Software
Cooby allows you to sync your WhatsApp to your CRM so that you can convert WhatsApp into a contextual support and sales channel.
For example, you can sync all your customer data and conversations to Salesforce, HubSpot, etc. What’s more, you can easily edit the CRM data within WhatsApp itself. Another feature that’s extremely useful is the ability to create deals, tickets, and more from the platform.
Top Features:
- Offers WhatsApp-CRM integration for 1000+ apps via Zapier and Webhooks
- Allows you to close, archive, or snooze chats within the Inbox tab
- Enables WhatsApp inbox customization to organize chats and build workflows within seconds
- Helps import and export contacts in bulk using CSV
3. Wati: A WhatsApp Customer Support Software for Improved User Engagement
An official partner of WhatsApp API, Wati is a great tool to automate your marketing, sales, and support operations using WhatsApp. Its WhatsApp Business API allows you to stay connected with customers. Wati empowers business owners to run click-to WhatsApp ads to drive traffic directly to the brand’s WhatsApp business profile.
Plus, the tool integrates with the most popular apps within any tech stack (think Shopify, Google Sheets, Zapier, and more).
Top Features:
- Broadcast WhatsApp campaign at one click
- Tag important leads while categorizing and targeting them using personalized communication
- Built no-code chatbots for instant responses to common customer queries
- Share the Wati inbox across the team and leverage pre-built integrations for a highly contextual support experience
4. MessageBird: The Only WhatsApp Bulk Message Software You Need
On the lookout for a bulk WhatsApp marketing software that helps you to send messages on the fly? MessageBird is a good option to consider.
You can use this platform to send messages with images, locations, files, and more. The messages can be interactive and personalized using rich media such as maps, videos, etc.
Plus, with WhatsApp for Business, you can track customer engagement metrics such as open rates, click-through rates, and response rates. Understanding customer behavior and patterns was never this easy!
Top Features:
- Helps automate your marketing campaign and send bulk messages
- Allows you to build personalized chatbots to tackle repetitive tasks
5. HappyFox: A Tried-and-Tested WhatsApp Helpdesk Software
HappyFox is a help desk software that seamlessly integrates with WhatsApp via Twilio so that your team can handle customer inquiries directly within the platform at lightning speed.
Users can provide faster and better support with a Help Desk Tour or use templated responses for faster communication. Users can also build a knowledge base and promote self-service among customers.
Top Features:
Every time a customer sends a WhatsApp message to your business, agents can:
- Assign action items to the text
- Tag team members
- Categorize WhatsApp Threads and triage sales, billing queries, etc.
- Collaborate with subject matter experts
- Respond to queries promptly
- Convert WhatsApp chats into tickets for organized tracking and resolution
6. Whappext: A WhatsApp Support Software for Templated Messages
Whappext is another WhatsApp marketing software that helps you to send bulk messages easily. But the twist is that you can send personalized messages to customers instead of taking a blanket approach.
Top Features:
- One-click import of customer contact numbers in .CSV or .txt format
- Extract WhatsApp numbers from a group to get your hands on potential leads and boost business
- Set automatic replies for customers with predefined content
- 24X7 support is available for all pricing models
Tried JustCall’s WhatsApp Marketing App Yet?
There you go. WhatsApp marketing is pivotal today—whether you want to nurture leads, impress customers with automatic and personalized replies, or provide useful brand information at the customer’s fingertips.
If you are just starting out on using WhatsApp for Business, a tool like JustCall can make the process easy and seamless.
What’s more, JustCall is all set to partner with Meta to enable direct usage charges and eliminate the need to create a separate Meta account.
Plus, JustCall also plans to roll out a new feature—WhatsApp analytics—which will allow businesses to access data-backed insights for strategic decision-making.
The WhatsApp Inbox is included with the JustCall Team. In this model, you can send 500 messages per month to the account. For a higher messaging cap, consider upgrading to JustCall Pro/Business.
