What Customers Really Think About Your AI Experience: Academic Research Reveals the Truth.
Beyond Philosophy
JUNE 7, 2025
Have you ever said “thank you” to a chatbot or Chat GPT? Ipsos (2022), “Global opinions about AI – January 2022, [link] Longoni, Chiara, and Luca Cian (2022), “Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect,” Journal of Marketing, 86 (1), 91-108.
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