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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. With the maps, you’ve identified things that are going well and those that aren’t.

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Organizational Growth Through CX Maturity

Horizon CX

Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand. Back in 2015, MaritzCX conducted a revealing study that shed light on the state of CX maturity across industries.

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4 MORE Call Center Reports Worth Your Time

Fonolo

The reports on today’s list are focused on more specific topics within the realm of the call center such as agent management, journey mapping and self-service. Methodology: CCW Digital surveyed customer experience, contact center, marketing, customer care, IT, and operations professionals in February and March 2017.

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How to Create a Customer Insight Strategy

Lumoa

If the customer satisfaction (CSAT) and net promoter score (NPS) surveys that you’ve got in place help you understand how your customers feel, why would you change them? Take, for example, Unilever, which in 2015 generated $60 billion in revenue with a sales growth of 4.1%. Continue to iterate Nothing stays the same forever.

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COPC Inc. Global Events Calendar

COPC

will be hosting a Customer Journey Mapping Workshop –. will lead a discussion on the what, why, and how of customer journey mapping. The CXMB Series, a survey collaboration between Execs In The Know and COPC Inc., Featured Event: September 15, Fairfield, CT. From Theory to Reality. On Monday, Sept 19, COPC Inc.

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Treat Employees Better Than Customers

CX Journey

It appeared on their blog on March 19, 2015. Map the employee journey for a variety of tasks that employees do every day Journey mapping creates awareness for the steps that an employee takes to do whatever it is that he's trying to do within the organization. Treat employees better than customers."

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Contact Center Industry Stats – Technology

Taylor Reach Group

Previously, we discussed statistics related to the organization and customer journey mapping. Call Centre Helper’s survey suggests that a little over a fifth, 21.0%, of Contact Centers have moved to the cloud. of those surveyed operate in a cloud Contact Center, this only tells half of the story. This leaves just 40.9%