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Hey! You Got Your Metrics in My Journey Map!

CX Journey

Image courtesy of Betty Crocker Recipes Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on June 11, 2015. At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps.

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The Most Important Rule of Journey Mapping

CX Journey

Image courtesy of Culture Republic Today's post is a modified version of a post I originally published on Touchpoint Dashboard's blog on March 9, 2015. Creating a customer journey map is an important first step when it comes to your customer experience transformation.

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Why Do I Need Data in My Journey Maps?

CX Journey

Image courtesy of Pixabay Are you adding data to your journey maps? Back in 2015, I wrote a post titled Hey! You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. In order to be that catalyst, maps have to be actionable.

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Journey Maps: Not an Exercise in Futility

CX Journey

Today's post is a modified version of a post I originally published on Touchpoint Dashboard on February 4, 2015. One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. Be sure to establish metrics to track performance of – and against – improvements.

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How to Create a Customer Insight Strategy

Lumoa

Those decisions then funnel up to impact key metrics like retention and customer value over time. However, if you have a whole boatload of data and metrics behind it, it’s a bit more difficult to argue against. Surely, a customer-focused team would be best to handle a customer-facing metric aggregation.

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Contact Center Industry Stats – Technology

Taylor Reach Group

Previously, we discussed statistics related to the organization and customer journey mapping. 67% of organizations see access to real-time or near real-time metrics as a very important capability. However, only a few companies (8%) get access to their metrics as soon as they are generated.

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Reduce Employee Effort for a Great Customer Experience

CX Journey

It appeared on their blog on April 23, 2015. To do this, create: (1) employee journey maps , a subject about which Intradiem and I did a webinar , or (2) your own undercover executive type program, where executives take on the role of the employee. I mentioned at the beginning that there's a metric called customer effort score.