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CMO Perspectives (11th Jan, 2015)

Customer Interactions

Marketing tools and platforms will play a greater role than ever in 2015. Others are techniques like customer journey maps and SEO. Still others are software, like big data analysis technologies. The articles in this week’s CMO Perspectives offer practical overviews of the benefits and uses of each.

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14 Worthy Customer Experience Reads for 2014

CX Journey

The 14 posts listed here seemed to resonate with readers this year; I''m sharing them again because I think they provide some great refreshers to carry you into 2015 and the next leg in your CX Journey. 18 Reasons to Map Customer Journeys Have you started journey mapping yet? Lots of it. Cheers to you!

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Leveraging Big Data to Fine Tune Customer Experiences

Avaya

Whether you realize it or not, big data is at the heart of practically everything we do today. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities. Making Customer Journey Analytics Work for You. Can correlate data across both real-time and historical systems.