Share
SubscribeDoubling your sales calls may sound challenging, even with top-notch tools and an exceptional team. Yet, as you set ambitious goals for the upcoming year, there’s a game-changer worth exploring.
In this article, we’d love to introduce you to CallPage, the newest addition to the JustCall platform. CallPage helps you effortlessly generate hot sales leads and transfer them to your sales team for quick closing. With the integrated power of JustCall and CallPage, you’ve got the tools to not only attract more potential leads but also enhance the likelihood of converting them into actual customers. Let’s dive into the article for more details.
Consider this: 55% of companies with high growth rates utilize cold calling as one of their sales main strategies (Chorus, 2019), which makes cold calling one of the most solid methods to expand business.
Additionally, 57% of C-suite executives prefer phone communication over other channels.
Clearly, cold calling plays a key role in most sales strategies, but it has some drawbacks as well – only 2% of cold calls lead to a meeting and the average sales rep will spend 7.5 hours cold-calling to secure one appointment or referral. (Baylor University).
Now for the good news. If you’re already making sales calls with JustCall and JustCall AI, you have a definite advantage.
CallPage is a lead acquisition tool, and helps companies generate more high-intent sales leads and increase the success rate of inbound calls.
Now why is this important for you?
Well, according to MobileMarketer.com, inbound calls’ conversion rate is roughly 20-30%. Compare this with the meager 2% conversion rate that site lead forms offer.
This means that inbound sales calls not only have a much better conversion rate than outbound calls but also the best conversion rate compared to any other website contact form. Why does this happen?
Understanding the importance of lead response time in sales
There’s a metric in sales that’s incredibly vital and backed by research, yet it’s often overlooked. We’re talking about lead response time (or speed to lead), which refers to how quickly you respond to a lead after they’ve asked for contact or shown interest in your offer.
In 2011, Harvard Business Review carried out a study. They looked into how 2,241 US companies handle their potential clients. Their results showed that if a company responds to a client’s inquiry within an hour, they’re almost seven times more successful in really engaging with that lead compared to companies that take more than an hour.
Inside Sales found that conversion rates dropped eightfold when responses were delayed beyond five minutes. This conclusion came from a three-year study examining over 400 companies, underscoring the critical nature of response times in sales conversions.
Intrigued by the impact of response times, CallPage conducted its research. They created four identical landing pages, with one difference. Each page promised a different response time to potential clients. The page promising a callback within 28 seconds saw a conversion rate of 2.28%. This was a significant jump compared to the other pages. A page with a vague promise of a “we will reply in 24 hours” only managed a 1.22% conversion rate. Another page that promised a reply in 15 minutes had a conversion rate of 1,8%.
So, how does CallPage double the number of leads?
CallPage is a lead capture software designed to turn website visitors into engaged leads. Sounds like a marketer’s dream, right?
CallPage is so effective at converting leads owing to two factors:
- Increased inbound calls: CallPage elevates your website’s conversion rate by enabling visitors to effortlessly reach out to your sales team. This ensures a steady stream of potential leads for your sales team.
- Faster connections to sales teams: CallPage instantly connects incoming calls with your sales team, leading to higher sales conversions.
But it’s not only your marketing team that wins here. Your sales team wins big as they get the best leads with a strong buying intent and are connected with them within just 28 seconds. That’s faster than the time it takes to heat your dinner!
Bottomline — CallPage ensures not only quantity but quality in your sales pipeline.
Interested in how CallPage works? Let’s check out some of the most important CallPage features and how they can help you.
Pop-ups and triggers
Think of your website as a vibrant marketplace where each visitor is a potential customer. Just like at an actual marketplace, you can wait for customers to go through your products, pick one or two, and ask: “How much?”, “How does this work?” etc.
When someone lands on your website, CallPage’s pop-up, powered by smart triggers, offers a helping hand by suggesting an instant callback. It’s an effortless way for visitors to connect with your consultants, bypassing the usual roadblocks like searching for contact details or filling out lengthy forms (sorry, marketing!).
CallPage effectively turns a casual site visit into a potential sales conversation, significantly upping the chances of converting a visitor into a lead. And that’s just the beginning.
28-second connection and routing rules
Here’s what happens next: A visitor keys in their phone number, and a mere 28 seconds later, CallPage connects them with a member of your sales team. It’s about speed and seizing the moment when a visitor’s interest is at its highest.
What’s more, with CallPage’s integration with JustCall and its call routing rules, you have full control over directing incoming calls to specific teams or reps. The best part? No need to fret over response success rates. CallPage automatically seeks the first available representative on your side. Even if no one answers initially, CallPage persistently makes three attempts to connect with someone from your team. Your calls, your way, effortlessly managed.
Collect leads 24/7
CallPage operates as your constant lead-generation companion to ensure you never miss out on valuable opportunities. Your website visitors can not only schedule an instant callback but also opt to schedule a call for a specific date or request a callback outside your office hours (CallPage will make the call first thing in the morning when your team is ready to work).
This flexibility opens the door to more sales appointments, as you cater to both the ‘right now’ and ‘let’s plan this’ types of visitors. Ultimately, this approach is about maximizing opportunities, upping those conversion rates, and sealing more deals.
Meeting scheduling tool
Beyond instant callbacks, CallPage offers another feature – meeting scheduling in the same pop-up.
The process is super simple. Visitors fill in the contact details and choose a date and time that works for them, and the system automatically syncs with your sales team’s calendar. A meeting invitation is then sent to both the user and selected sales reps.
CallPage’s scheduling tool stands out for its ability to capture anonymous leads from your website and seamlessly transform them into scheduled meetings. The beauty lies in its automated process, made possible through synchronization and routing rules, eliminating the need for manual intervention.
The JustCall-CallPage integration: A match made in sales heaven
Every single person landing on your website could be your next big customer, but that doesn’t happen on its own. You need the right tools and systems to efficiently convert your website traffic into leads, and ultimately, paying customers.
Now you can establish a seamless process for routing callback requests from the CallPage widget to JustCall phone numbers, allowing agents to promptly handle incoming calls on JustCall. The journey commences when a potential lead initiates a callback request through the CallPage widget, providing their phone number.
Next, the CallPage widget takes the reins, initiating a call to the designated JustCall number, linked to the respective agent. Once the agent answers the call, CallPage facilitates a direct connection with the lead by dialing their number, ensuring a swift and effective communication link.
By setting up the JustCall number on CallPage, you ensure that callback requests from leads seamlessly reach the designated JustCall number, streamlining communication for both agents and potential customers. And you keep all call statistics, recordings, and reports in JustCall Analytics, just like in the case of regular inbound or outbound calls.
But that’s not the end of it. Thanks to Zapier, you can elevate this process to the next level. While all calls initiated through the CallPage widget are automatically logged in the CallPage Admin Panel, you can seamlessly transfer this contact information to the JustCall Panel. Additionally, with Zapier, you gain the ability to schedule follow-ups after the call – whether it’s adding or removing them from a sales dialer campaign, or sending and scheduling sales messages. The integration between CallPage and JustCall not only streamlines your call management but also enhances your post-call engagement strategies.
Wait, are companies already benefiting from this approach?
They sure are. Let’s dive into some real-world examples.
- Lavazza, the famous coffee brand, saw their customer calls jump to 165 per month after adopting CallPage.
- KRUK España handles debt collection in Spain. They were also happily handling 530 calls every month, thanks to CallPage.
- Then there’s Play in telecom, managing an incredible 14,000 calls monthly.
- CallPage also made an impact on the healthcare industry, helping DocPlanner make doctor-patient connections smoother across 20 markets.
These stories aren’t just numbers; they’re real transformations in customer engagement and business growth, powered by CallPage.
Let’s sum up
Here’s a quick recap of what you can expect when you add CallPage to your sales toolbox:
- More sales leads: CallPage turns your website into a lead-generating powerhouse. More visitors will get the chance to chat with you, opening up more chances to make a sale.
- Better conversion rates: Thanks to the quick 28-second callback and smooth handover to JustCall, your leads are not just higher in number, but also in quality. This means you’re more likely to see those leads turn into actual sales.
- Automated meeting scheduling: The easy scheduling option catches more potential customers, even those who might visit your site outside of regular hours.
For JustCall customers eager to increase their sales, adding CallPage to the mix is a no-brainer. It’s all about making every visit to your website count, engaging customers on the spot, and delivering a smooth, professional experience that turns casual visitors into solid leads and, eventually, into happy customers.
Interested in seeing how CallPage can help boost your sales? Sign up for a free 14-day CallPage trial and check out all its features for yourself. Visit callpage.io to sign up.
