article thumbnail

Want More Sales? Give All Your Money Away!

Beyond Philosophy

In 2011, it ran a full-page newspaper ad telling people NOT to buy its jacket because consumption of goods causes environmental degradation. In our customer experience consultancy, we help companies design a customer experience that that fosters customer loyalty and engagement by taking customersemotional behavior into account.

Sales 353
article thumbnail

Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Banks lied to us, nearly crashing the world economy and causing the Great Recession. I had thought the banking crisis was the pinnacle of organizational stupidity but then last week we hear Volkswagen (VW) lost 30% of their value. Experts posit that these vehicles would emit 10 to 40% more than what shows up on the test.

Banking 406
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.