Beyond Philosophy
NOVEMBER 4, 2014
27 February 2010. < “Too Many Choices: A Problem That Can Paralyze.” www.nytimes.com. < [link] > Carvalho, John. The Simple Way to Minimize Buyer’s Remorse.” www.neurosciencemarketing.com. 16 July 2013. 19 August 2014. < < [link] > “Does Music Influence Your Wine Buying?” www.winepleasures.com. 29 July 2011.
Beyond Philosophy
NOVEMBER 10, 2014
It’s time to focus on improving and creating memorable and enjoyable experiences for our Customers with their experience. 50 Facts about Customer Experience.” 26 October 2010. < [link] > “Startling Statistics on Customer Retention and Acquisition.” Sources: Digby, James. “50 Returnonbehavior.com. www.jdpower.com.
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Beyond Philosophy
MAY 20, 2015
Among key findings, the study identified that 70% of Americans are willing to spend an average of 13% more with companies they felt provided excellent customer service. This was significantly higher than corresponding 2010 results (58% of Americans would spend 9% more).
Beyond Philosophy
APRIL 30, 2015
Loyalty Programs Disappoint Customers. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. Are Loyalty cards about loyalty or just another form of offering benefits?
Beyond Philosophy
JUNE 1, 2015
Many companies have only recently come to the realization that some customers are more valuable than others; and, to be successful, loyalty programs need to target the higher, and potentially higher, revenue customers.
Beyond Philosophy
JUNE 4, 2015
Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed. In his 2010 book, Marketing 3.0: Starbucks might make more money selling Pepsi, but they don’t.
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