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Guest Post: Why Anecdotal Customer Feedback is Dangerous

ShepHyken

He shares insight on gaining and interpreting customer feedback. Customer feedback is a gift. The value of feedback is heightened today, as customer experience sways purchase decisions more than ever. But making customer experience changes based on customer feedback isn’t always wise, as you’ll see in this article.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. For example, people don’t tend to save enough for retirement because they place short-term satisfaction over long term savings. Theme parks are a good example of how this might play out.

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5 Top Customer Service Articles For the Week of January 22, 2018

ShepHyken

For me, real life examples are the best place for inspiration. For example, regarding feedback, I’m surprised at how some companies (and people) fight feedback with excuses rather than embrace it with appreciation. So let me guide you through my latest customer experiences. I hope you’ll learn from them.

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How Survey Feedback Improves Product Offerings at Constant Contact

Clarabridge

Rogers : We are currently analyzing customer feedback – both text-based comments and customer ratings – from multiple customer surveys. In many cases, there may be an issue our teams are aware of but our customer feedback analysis will reinforce the severity of the issue, prompting re-prioritization to address it. About Chris Rogers.

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How Survey Feedback Improves Product Offerings at Constant Contact

Clarabridge

Rogers : We are currently analyzing customer feedback – both text-based comments and customer ratings – from multiple customer surveys. In many cases, there may be an issue our teams are aware of but our customer feedback analysis will reinforce the severity of the issue, prompting re-prioritization to address it. About Chris Rogers.

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3 Reasons To Rethink Your Customer Idea Portal

Playvox

UserVoice popularized the concept in 2008, but now there are many providers of idea management software, used by companies like Spotify , Airbnb , and Microsoft. For example, if your quarterly goal is to decrease the churn of paying customers, you want to identify what missing functionality might be causing churn. A vote is a vote.

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CX vs. UX: The Yin and Yang of Customer Loyalty

Interaction Metrics

For an example of a “difficult to use” product, see my recent yogurt ordeal!) Get honest feedback to see if you’ve actually solved the customer’s problem. Ideo and Apple, Two Peas in a Pod In the 1980s, Ideo produced one of the most famous examples of Design Thinking with its creation of the first usable mouse for Apple.