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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

Customer service is often not seen as the effective marketing tool that it is. It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention.

Marketing 124
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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

Customer service leaders come in all shapes and sizes. This is especially true in the customer service industry. Customer Experience (CX) has catapulted into one of the most important aspects of determining business success. Top 51 Customer Service Leaders and CX Influencers (Editor’s Choice): Adam Toporek.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Before we dive into our remedies, let’s take a look at some of the root causes that could be behind your score going south: Inadequate or Poor Customer Service Many customers tend to be unforgiving if their support experience isn’t up to scratch. Think about it. Or recommend them to your friends and family?

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How to Become a Customer Service Expert in 30 Days

Nicereply

In late 2008 Malcom Gladwell published his book Outliers: The Story of Success. With these two incredibly different approaches in mind, here’s the challenge this article will answer: How can you become an expert in customer service in just thirty days? Customer service is a broad term. Break it into its components.

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5 Things We Can Learn From Amazon’s Approach to Customer Service

Talkdesk

While these facts are undeniably fascinating and enviable, the biggest attribute to their success is their incomparable customer service. According to USA Today, Amazon was the #1 company for customer service last year. Be Customer-Centric. Alway Strive to be Better. Have an Unwavering Mission. Not Amazon.

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5 Things We Can Learn From Amazon’s Approach to Customer Service

Talkdesk

While these facts are undeniably fascinating and enviable, the biggest attribute to their success is their incomparable customer service. According to USA Today, Amazon was the #1 company for customer service last year. Be Customer-Centric. Alway Strive to be Better. Have an Unwavering Mission. Not Amazon.

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14% of Zappos Staff Quits (Which is Just Fine for Employee Engagement)

PeopleMetrics

They’re built on customer service, and they’re a common reference for customer-centric discussion. Zappos even paid employees to quit after training as early as 2008. They pioneered free two-way shipping something like a decade ago. (At So they’ve been doing this type of thing for a long time.