Growth
The very popular online streaming platform known as Twitch, began in 2007 as Justin.TV to allow anyone to broadcast a video online. The original Justin.tv was a single channel featuring founder Justin Kan, who broadcast his life 24/7. By April 10, 2008, Justin.tv had signed 30,000 broadcasting accounts.
On February 10, 2014, Twitch‘s and Justin.tv’s parent company was rebranded as Twitch Interactive.
By 2015, Twitch had more than 100 million viewers per month. Twitch acquired Curse in 2016, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play which greatly accelerated the platform’s growth.
As of 2017, Twitch remained the leading live streaming video service for video games in the US, and had an advantage over YouTube Gaming. As of February 2020, it had 3 million broadcasters monthly and 15 million daily active users, with 1.4 million average concurrent users.
Monitoring Content
IdeasUnlimited is proud of our history supporting Twitch in its early beginnings as Justin TV. From approximately 2011 to 2014, our support staff offered content monitoring. Broadcasts that were considered to contain potentially offensive content were available only to registered users over the age of 18. Broadcasts containing defamation, pornography or copyright violations, or encouraging criminal conduct, were prohibited by Justin.tv’s terms of service and IdeasUnlimited helped to flag violations.
Our staff also had to be very flexible at adapting to feedback and suggestions that were invaluable to improving their system. Executives at Justin.TV concluded, “Setting up the contract with IdeasUnlimited was very easy and the rate was very affordable for the quality of work they provided” Aside from content flags, monitoring prevents adverse situations by checking the uptime of infrastructure components such as servers and apps, and notifying the webmaster of problems before they impact a business.
If you have live chat rooms or even just a high volume of user content of any kind, the importance of monitoring your content in the broader sense is ultimately protecting your brand and your reputation. Even if the content is successfully removed, there is always a chance new material or similar issues can resurface on another site.
Changing Landscape
The Voice services industry continues to rapidly evolve with both remote workers and virtual services. More and more businesses of all types and sizes rely on services such as data entry, medical billing, content creation, payment processing, virtual assistants and voice services. According to recent Clutch survey data, consumers especially value human interaction when calling a business. It is also important to mirror the consumer’s own language with broad multi-lingual service.
We are honored that Clutch.co recently named IdeasUnlimited as a top BPO service company as well as a top Voice Services company.
Reach out to us for a customized quote if you are looking to find new ways to cover your customer needs globally 365 days a year.
