article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. And this is where image and personality play vital roles. A brand needs to have a clear image, personality and equity in the minds of its customers.

article thumbnail

How YETI Stays Ahead with Feedback

GetFeedback

YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. We recently released a Post Purchase Survey on yeti.com and yeticustomshop.com that gives us feedback regarding to the whole website journey. Our first use case is our service experience survey. YETI has a cool history.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Evolve Banking Customer Experiences for Survival

PeopleMetrics

In 2006, the most common reason customers visited a branch was to deposit funds. Brands they trust for other personal needs would be likely contenders for taking care of their financial needs as well. One way to jump start your growth efforts is to conduct a Wows and Woes customer survey. Who are our customers?

Banking 79
article thumbnail

How to Recession-Proof Your Contact Center, According to 360+ Executives

Balto

We surveyed 361 executives across the United States for the purpose of this survey. Figure 1: Geographic Distribution of Survey Participants. Figure 2: Gender Distribution of Survey Participants. Figure 3: Age Distribution of Survey Participants. Figure 4: Title Breakdown of Survey Respondents. Demographics.

article thumbnail

How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Through Voice of the Customer (VoC) surveys and many other sources of customer feedback, it can seem like a game of whack-a-mole. Southwest Airlines CEO Gary Kelly explained in a 2006 blog post : Open seating has allowed us to build a highly efficient operation by keeping the time our aircraft are sitting at our gate to a minimum.

article thumbnail

60+ Customer Loyalty Statistics for 2020

ProProfs Blog

Over half of the surveyed population reported that, if they like a brand, they will rarely purchase something different. A decade long survey from 2006-2016 examined the growth trends of loyalty programs in the US and found that memberships have grown from 3.3 What Loyal Consumers Want. Future of Customer Loyalty. million to 3.8

article thumbnail

Customer Service Fast Facts

TMP Direct

Trust In Advertising, a Global Nielsen Consumer Report, October 2007] “A person who has a good experience with a company will tell an average of eight people about it, but someone who has had a bad experience will tell 16.” by as many as 5:1 – the importance of responsive, high quality customer service is yet again highlighted.