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Making Personalization the Center of Your Customer Retention Strategy like Spotify

SharpenCX

Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. Spotify, originally founded in 2006 in Sweden, continues to see success. Spotify Finds Success.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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Who Tweeted It First: Customer Success Edition

Amity

Customer Churn. Customer Health Score. Customer Lifecycle. Customer Retention. Customer Success. Customer Success Manager. — Adrian McEwen (@amcewen) November 22, 2006. — Tom Coates (@tomcoates) December 6, 2006. Customer Retention. Client Success. Cross-Sell​.

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Connecting Satisfaction With Behavior: Does The Service-Profit Chain (or The Employee Engagement-Profit Chain) Still Work?

Beyond Philosophy

Here’s a summary which encapsulates the difference between satisfaction and loyalty as metrics, expressed by Susan Wyse of Snap Surveys in a June, 2012 post: “Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. Customer Loyalty on the other hand has two definitions.

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5 Ways to Apply AI and Win Back Business

CSM Magazine

A win-back bot, used in combination with other chatbots such as a quote bot, and loyalty bot, can help to retain customers who are nearing the end of their contract and are at risk of switching to a competitor and can even help to entice back customers who’ve already left. About the Author.

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The Financial Imperative of Best in Class Service

CSM Magazine

Most business leaders acknowledge the potential for customer service to drive long-term revenue through improving customer retention and repeat business. Customer loyalty opinion leader, Fred Reicheld, proved the significance of this in customer retention terms some years ago and it still holds strong today.

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60+ Customer Loyalty Statistics for 2020

ProProfs Blog

And when customers get their desired discounts and offers, they tend to purchase more from the same brand and spread the word amidst their known ones. A decade long survey from 2006-2016 examined the growth trends of loyalty programs in the US and found that memberships have grown from 3.3 Customer Loyalty B2B Statistics.