The Need for Customer Experience is Based on Science Not Myth
Natalie Petouhof
JULY 26, 2016
Tweet The need for customer experience to improve is not a myth. With the advent of CoIT, we’ve actually imposed a new set of demands on our customer’s brains. And at the same time customer’s flow-oriented brains simply aren’t wired to deal with poor digital experience interactions. In fact, here’s why.
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