Study: Executives Are Delusional About Customer-Centricity
Toister Performance Solutions
APRIL 12, 2018
This comes from this 2005 report from Bain, so it's a little out of date. A total of 450 executives and 3,300 consumers were surveyed, though this study focused specifically on the digital experience. On the bright side, it has improved since 2005! The lesson here is your survey can be really valuable, if you actually use it.
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