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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005. Customer perceptions and attitudes about the experiences that they’re having with companies are dynamic.

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The 20 Stakeholder Experience Emotions: Which Are Most Positive and Value-Enhancing, and Which Are Most Negative and Value-Destroying?

Beyond Philosophy

Until about a decade ago, most CX and value delivery metrics were built around tangible and quality-related elements of value – price, consistency, speed, completeness, accuracy, durability, and the like. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy. However, it was understood that value is not just rational.

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The #CX Perception Gap

CX Journey

The good news is, more and more company leaders are starting to get that they need to focus on the customer experience; the bad news is, many – most – are still struggling with the concept , choosing instead to focus on sales, metrics, and maximizing shareholder value. Remember that this was 2005. No argument there.

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BI with an IQ - Revisited

Xaqt

Back in the winter of 2005, Jason Kolb (my cofounder and CTO of Latigent) and I penned an article for Business Management magazine titled BI with an IQ. Rewind it Back Let's take a look back to 2005 when "Web 2.0" In it, we paint the picture of a utopian contact center in which systems are fully integrated and intelligently automated.

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Study: Executives Are Delusional About Customer-Centricity

Toister Performance Solutions

This comes from this 2005 report from Bain, so it's a little out of date. On the bright side, it has improved since 2005! Many businesses grow revenue through word-of-mouth referrals, so this can be an essential metric. Executives still believe they are doing well, with 75 percent saying their organization is customer-centric.

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25 Call Center Leaders Share the Most Effective Ways to Boost Contact Center Efficiency

Callminer

Metrics, Measure, and Monitor – Make sure your metrics and associated goals are clear and concise while aligning with efficiency and effectiveness. Make each metric public and ensure everyone knows why that metric is measured. Jeff Greenfield is the co-founder and chief operating officer of C3 Metrics.

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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

Some attributes of an operational efficiency approach to CX include: A focus on defining success using KPI metrics (internal fixation) with little or no inclusion of the customers’ jobs-to-be-done needs (external focus). One symptom of this could be a customer who is quoted an organization policy to explain why they cannot get what they want.

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