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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

I started EarlyBridge in 2004. We build customer strategies, work regularly with customer journey mapping, conduct qualitative customer research and help companies organise and implement change projects by mobilizing the organisation. I recently did a customer journey mapping project with a Dutch retailer.

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A Perspective and a Prospective on CX

Horizon CX

For example, viable and extremely capable Journey mapping software that previously required serious investment can now be obtained for a fraction of the cost. Customer Journey Mapping is another case in point. We just need to become more reasonable. What’s fundamentally changed there?

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Top 51 Customer Service Leaders – Best Customer Experience Influencers

Netomi

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.