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Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. At this point, I had done little more marketing for my Customer Experience consultancy than writing and marketing the books. They are gold…or, I should say, diamonds.

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What Customer Emotions Drive the Most Value

Beyond Philosophy

That was in 2004. To that end, in our global Customer Experience consultancy, we recommend knowing the answers to the following two questions: What is the emotion you want to evoke? The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. I didn’t know.

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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. It was a tough audience. To listen in , please click here.

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Subconscious Clues That Call People to Action

Beyond Philosophy

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. Zhecho Dobrev, one of our consultants published his musings on this concept. There are so many options that it can delay a decision. 4 September 2014. <

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Guest Blog: Becoming a Blockbuster?

ShepHyken

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. As a result, retail consultant Howard Davidowitz predicts that up to 50 percent of America’s shopping malls vanish within 15 to 20 years. And then you hoped you could watch the film within 48 hours, else you would be charged that dreaded late fee?

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How Apple Uses Psychology to Develop Outstanding Experiences

Beyond Philosophy

I wrote a book in 2004, Revolutionize Your Customer Experience , that showed the four customer-centricity orientations that organizations have, which range from Naïve to Natural. The post How Apple Uses Psychology to Develop Outstanding Experiences appeared first on Customer Experience Consulting.

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Founded in Sweden in 2004, Voyado’s key differentiator is the simplicity of its solution that has been designed specifically for retailers, and embeds the drive for customer loyalty and retention into all areas of fashion organisations. About Voyado.

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