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What is the best scale for customer satisfaction surveys?

Customer Relationship Metrics

When trying to determine the best scale to use for customer satisfaction surveys, your decision should address these three important areas: What is the data collection methodology? How will the survey results be used? What is the best approach for analyzing survey results to insure value, accuracy, and accountability?

Surveys 90
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Watch Out! We Are in Danger of Repeating the Same Mistakes We Did Last Year!

Beyond Philosophy

13:27 Colin reads some articles for 2002 regarding CRM, when experiences were becoming a new focus and compares it to what is happening with Customer Experience today. 13:27 Colin reads some articles for 2002 regarding CRM, when experiences were becoming a new focus and compares it to what is happening with Customer Experience today.

CRM 195
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UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

Per the online marketing intelligence service WARC , QVC took the top spot in the survey, jumping nearly 20 places over its positions last year. I founded Beyond Philosophy in the UK back in 2002. Brands in the U.S., however, rose from 7.42 in 2016 to 7.75 To download the full report, please click here. The Good News.

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Wow, What a Year! What is Our Personal and Business Learning for The Year

Beyond Philosophy

This new year also coincides with the 20 th anniversary of me founding my global Customer Experience Consultancy, Beyond Philosophy and publishing my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002). Complete this short survey. Please tell us how we are doing!

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Is Customer Experience Dying? The Three Pioneers of The Movement Debate

Beyond Philosophy

In 2002, I began my global Customer Experience consultancy, Beyond Philosophy, a term a bandied about long before anyone even knew what it was. Complete this short survey. Not long after that, Joe Pine co-authored a book called The Experience Economy , that changed the way at looked at the future of business.

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Customer Experience: 5 Startling Predictions for 2020

Beyond Philosophy

In 2002, when I started Beyond Philosophy, Customer Experience was an area that was only forming. We learned in our surveys that the majority of our participants wanted to understand customer behavior and how to recognize loyalty behavior. . Customer Experience has matured. This last one makes me happy and is the most positive.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

A new global survey released by Amdocs last month reported a trend in the region where consumers demanded more control and personalization in their Customer Experiences with their Telecom provider. In other words, the Customer Experience matters here more than it did even a couple of years ago. Are you ready?

Wireless 265