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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

Scott Broetzmann : The concept of the National Customer Rage study goes all the way back to 2002, but it really wasn’t about customer rage at the time. I knew personally, I’ve gone through my own fits of rage from time to time with products or services. They’re looking for something only a true person can give them.