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How to Write a Really Bad Survey

PeopleMetrics

I have been writing and taking surveys for 30+ years. And when I first started writing surveys, I wrote my fair share of bad ones too. Today, there are more surveys sent out than ever before. And this means more bad surveys than ever are being sent out to customers, guests, patients, and employees. No bad surveys.

Surveys 71
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Will AI Render the Human Call Center Agent Obsolete?

CCNG

For example, a March 2023 survey by IPSOS on artificial intelligence found that despite the growing acceptance of AI, most people still prefer to talk with a human customer service agent (88%). Think HAL, the sentient computer from "2001: A Space Odyssey.”) We don't believe that R2D2 will replace the human agent anytime soon.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

Today, I am going to focus on a very important topic – survey health. Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. So what is a healthy survey? In other words, how many completed surveys are you obtaining compared to the number of survey invitations sent?

Surveys 61
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5 Top Customer Service Articles of the Week 12-27-2021

ShepHyken

The author focuses on data and survey results, which are great for finding out how happy (or not) your customer is. Clarke’s 2001: A Space Odyssey , HAL, the computer could talk in a human-like fashion, yet it still sounded like a computer. My Comment: Don’t be afraid of customer complaints. Embrace them! My Comment: In Arthur C.

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Lesson #6: You Have To Use NPS, But You Should Also Include Other Measures of CX In A Transactional VoC Survey

PeopleMetrics

As we discussed in Lesson #5 , NPS is important to include in your VoC program, but if you’re running a transactional VoC survey, you need other ways to measure the most recent customer experience alongside NPS. You must combine NPS with an individual measure of the customer experience in a transactional VoC survey.

Surveys 82
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5 Strategies for CX Excellence

PeopleMetrics

And make the survey as short as possible - 3 minutes maximum! This one comes as a shock to many who are used to anonymous market research surveys, but customers in 2020 WANT you to know if they had a poor experience and EXPECT you to follow up to make it right. Customer feedback should NOT be anonymous. Treat your people right.

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. Market researchers might not ever know about the problem, since they usually survey a sample of their customers and may do so only once a year, if at all.