Australia is a growing economy. In the fiscal year 2017-2018, they reported a GDP growth of 2.9%. There has been a major growth, especially in the service sector of Australia. It is safe to say that a majority of the economic boom in Australia’s business is because of their service sector and the new companies that enter that sector each year. With these new entrants that jump into this sector, the rise in competition is natural. The rise in competition leads to companies setting competitive prices and having very little margin for error. In this environment, keeping costs down has a big role in staying profitable.

One of the most time-tested methods of cost-cutting is offshoring. India is the first country that comes to mind whenever any western nation, including Australia, think about outsourcing their company’s non-essential functions and rightly so.

Why do Australian Companies choose to Outsource to India?

Australian businesses have been outsourcing services like telemarketing, lead generation, and even customer support services to Indian call center companies for decades. Several unique benefits are gained from offshoring these services, particularly to India. Below are some of the key benefits –

Cost: The Obvious Factor

This is a no-brainer. Everyone in the world knows that India is a preferred offshoring destination because it is extremely cost-effective for western companies. The difference in cost of living and the currency exchange rate makes outsourcing here very economical for companies which helps them maintain that competitive edge we mentioned above. Even though pricing is not the only factor, it is one of the most important ones for sure.

Convenient Time Difference

Unlike other western countries like the US and Canada, Australia only has a 4.5 hour time difference from India. That makes coordination with the offshore team that much easier. It’s also convenient for the outsourcing company as their staff does not have to pull late-night shifts and can work for your business while its day in India itself which psychologically leads to better performance and productivity.

Availability of English Speaking Staff

Apart from the cost, another big reason why western companies prefer outsourcing to India is the easy availability of talented, well-educated and English speaking staff. This makes communication between them and your customers/clients easy without any chance of miscommunication hampering their experience with your brand.

Understanding of Western Culture

India has been exposed to western culture for decades thanks to TV, movies, books, music, etc. This cultural understanding of the west makes it easier for the Indian teams to interact with customers and to understand their issues and concerns on a deeper level. It also helps in terms of cultural references and slang terminology that is generally used in communication among fellow Australians.

Expertise in the Australian Market

Indian outsourcing companies have been serving Australian business for decades and because of that have gained a unique insight into the Australian market. For example, we at Octopus Tech, have worked with several clients based in Australia to assist them in their lead generation efforts across various industries. This has given us the valuable experience needed to serve other Australian clients with equal success. This is another factor that draws businesses from that region towards India.

Conclusion:

In the end, it is safe to say that India will remain an outsourcing/offshoring destination of choice for Australian companies. By entering into a partnership with an Indian outsourcing company, not only do these businesses reduce their operating costs to stay competitive but they also can focus their time and energy on the core competencies of their business like R&D, operations and more.