Plan Well to Survive Hurricanes and COVID-19

“Prepare, prepare, prepare.” That’s the battle cry for businesses trying to weather the dual threats of the coronavirus pandemic and an active and potentially severe hurricane season, says Kim Houlne, Working Solutions chief executive in a post on CustomerThink.

For companies promising their customers business continuity, this means “backing up the data back-ups” should a hurricane devastate multiple cities. It also requires a rock-solid crisis plan in place, according to Houlne, who believes disaster-planning drills are especially important now.

The U.S. National Oceanic and Atmospheric Administration (NOAA) predicts a severe hurricane season with 13 to 19 named storms, of which six to 10 could become hurricanes.

The takeaway? There’s no rest for the weary. Houlne thinks many businesses have been somewhat “steeled” in their resolve to survive and succeed in the wake of COVID-19.

It’s all about planning, she explains. Enterprises need to be able to answer the questions: “What if?” and “now what?”—without hesitation.