Customer Experience Podcast

The Intuitive Customer

Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Most Segmentation Is Wrong
Why Most Segmentation Is Wrong
Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Most Segmentation Is Wrong
Why Most Segmentation Is Wrong

Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It’s amazing that most organization’s segmentation is so basic. In today’s new world, segmenting your customers is going to be a key to success, especially with AI on the rise. What should you be doing? Listen for actionable tips and insights in this episode.