Creating Customer Loyalty in a Digital World

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Top Takeaways:

• Personalization has been and continues to be the big buzz word in the world of customer experience.
• In just a matter of a few months, COVID-19 forced businesses 2-3 years into the future of digital commerce and digital customer experiences.
• COVID-19 has also affected the way customers shop, especially with grocery stores, which saw a 300% increase in online purchasing over the last year.
• Amazon has set the bar for the eCommerce experience. Customers are learning to expect Amazon levels of service and CX from everyone else.
• The pandemic has introduced us to an era where customers are buying almost everything they need online.
• Success today involves customer acquisition, customer loyalty and continuing the same customer experience so that customers can predict what to expect.
• Information and transparency from your business is the key to creating confidence and building loyalty with your customers.
• Companies need to tie technology, algorithms and AI into the experience customers have with human employees instead of sacrificing one for the other.

Quotes:

“Realize that the customer’s experience with you isn’t just when the customer is on-sight, but all the way through the customer’s journey, from the beginning until they come back the next time.”

“COVID-19 forced ten years of digital commerce transformation to happen in three months.”

“Even though you lack a personal empathetic connection with a digital experience, you can still create loyalty. Just make sure the experience is easy and streamlined. Think about the total end-to-end experience.”

About:

Christy Augustine, Chief Operating Officer at Bloomreach, leads Bloomreach’s efforts to arm customers with the tools and knowledge they need to successfully compete in demanding markets. She is a leading thinker in e-commerce, having been a manager at Bain & Co., focused on technology, retail, and strategy.

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

1. How to create an easy customer experience?
2. What are the most effective ways to communicate with your customers?
3. How to keep loyal customers?
4. What are the tools for success in a post-pandemic era?
5. How to incorporate digital solutions into the customer experience?