It’s true – the future is here, in all its technologically charged glory. While the COVID-19 pandemic initially looked like a devastating blow across all industries, it fostered a never-before-seen surge in technology, with many companies doubling down on their tech investments in order to survive. And some of those organizations generated digital transformation in a more aggressive and progressive way, helping them to turn challenges into opportunities. Many companies didn’t just survive, they thrived. In fact, landmark research now shows that tech leaders have grown revenues at twice the speed of tech laggards.
Since digital transformation is no longer an option but a necessity, how can you position your organization to be in the company of the former and not the latter? Here are some hard and fast guiding principles that can support the shift.
- Let’s be clear – digital transformation is not the same as innovation. It’s about achieving better business outcomes. With the advanced technologies available including robotic process automation, machine learning, cloud computing and more, it’s easy to get lost in the details unless you have a clear path to transforming your digital processes. You might start by asking questions like “How could our customers benefit from faster, more flexible technology?” or “How can we implement AI to enrich employee experience and retain top talent?” These types of questions can help to define your business goals and ultimately guide your digital transformation.
- It’s also important to acknowledge that – as with any type of forward-thinking shift – you will encounter resistance. The status quo tends to resist change and will never yield its power willingly. You can generate a different dynamic, however, if you enlist the early believers. If you can identify where your pockets of enthusiasm can be leveraged, you can create a movement.
- Lead off your transformation strategy with a keystone change. It will be much easier to create a sense of vision and destiny with a proven outcome. It’s hard for some to overcome their innate bias for loss aversion, and many will need to see the idea achieve success before fully buying in. Here’s where an investment in data analytics, for example, might drive insight into implementing powerful new strategies for success, and result in that first, big home run. In other words, every journey begins with a single step – your transformation doesn’t need to involve a massive shift all at once but can be a carefully plotted and executed series of steps that build as they go.
- Never forget that technology is a means to an end, but it is not an end in and of itself. It is simply a tool in the service of your enterprise. A digital transformation only imparts value when it is generated as a full-scale reinvention and reimagination of your business, that will ultimately transform how your organization creates, delivers, and captures value in the marketplace.
At the end of the day, the most powerful use of digital tools is attained by asking fundamentally different questions that will allow us to solve complex problems and make more meaningful impacts on customers and employees. And at the heart of this shift, partnering with one of the leading BPO outsourcing companies can make the ultimate difference.
Industry leader Anexa is a full-service outsourcing partner to successful organizations across all sectors. With hand-picked and highly trained agents numbering in the thousands, we have two decades of experience in identifying business trends and driving growth for our client-partners. As a “one-stop solution” to a wide range of needs including sales and help desk support, data entry, marketing campaigns, tech troubleshooting, and omnichannel CX management, Anexa has won multiple outsourcing industry awards for the delivery of exceptional business processes. With teams of digital specialists, we can support your transformation journey in every area.
Give us a call for more information: we are Anexa.